Holiday eCommerce Tip #11 – Optimize Your Catalog

What does an Optimized Catalog Look Like?

When a customer arrives on your website, it’s important that all the information they are looking for is available to them. Upon opening your catalog, a customer should have full transparency into the following information:

  • Product Name
  • Product Image
  • Product Description
  • Sizing, Weight, and/or Measurements 
  • Pricing
  • Color Options
  • Availability
  • Customer Reviews
  • Related Products, Cross-Sells, and Up-Sells 

Why is Keeping Your Catalog Optimized Important?

The catalog is your point of truth of your product information for your customers. Keeping this information up-to-date is crucial to your success. Customers need to know exactly what they are purchasing in order to trust your brand.

Imagine shopping for a new pair of sneakers and getting a totally different color or size than what you chose upon checkout. First off, your customer is very likely to return a product they weren’t expecting to receive. Secondly, your customer is highly unlikely to return to your online store after their poor experience.

How to Optimize your Catalog

Keeping your catalog optimized should be a task for a member of your team. While this may not be a full-time job once your catalog is established, it’s definitely a task you will want someone to stay on top of on a weekly basis. 

If you find there are issues with the functionality of your catalog, this is a good time to pull in your developer. The last thing that you want is misinformation or a broken catalog during the holiday season. Ask your developer to fix the issue as soon as you notice it. 

Additional Things to Think About

Standardize Images to Match Your Brand

Keeping your images consistent and on-brand ensures your catalog looks uniformed. Like the rest of your website, your catalog should match your brand and speak to your company’s culture and potential customers.

Accessibility

About 20% of users on the web have some type of disability. This disability could make it hard for the individual to scroll through your catalog if it isn’t accessible. For example, if an individual has physical limitations prohibiting them from using a mouse, does your catalog allow customers to navigate through it via their keyboard? Make sure your catalog is inclusive of all web users. If not, you are limiting your potential sales by 20%.

Clear and Consistent Language

The text attributed to each of the items in your catalog should remain clear and consistent. Using the same format, language, and tone throughout your catalog is important for both your brand and the user experience. 

Clear Calls to Action

Don’t make it difficult for your customer to purchase one of your products. The calls to action in your catalog should be clear, consistent, and should flow seamlessly from add to cart, to checkout. 

Display Related Products, Cross-Sells, and Upsells

Speaking of making things easier for your customers, if you haven’t already done so, adding related products, cross-sells, and up-sells to your product pages is a great way to drive more sales. Whether your customers are looking for similar products, complementary products, or more expensive, high-end products, this is a great opportunity to advertise more items in your catalog.

If you need help fixing an issue in your catalog, reach out to our team today. Our developers are experts in eCommerce websites and have built dozens to date. We’d be happy to help fix your online catalog before the holidays this year.

More Things to Think About. . .

With the holiday season fast approaching, it’s crucial that your eCommerce website is prepared for the sudden surge in sales. To help, we’ve put together a list of the twelve most important things for eCommerce websites to have in order to smoothly navigate this exciting and chaotic time of year.

improve page speed Holiday eCommerce Tip #1 – Improve Site Speed

Local Listings icon Holiday eCommerce Tip #2 – Update Local Listings

Product Feed icon Holiday eCommerce Tip #3 – Put Together a Product Feed & Turn On Google Shopping Ads

Lead Magnet icon Holiday eCommerce Tip #4 – Create a Lead Magnet

Holiday Calendar icon Holiday eCommerce Tip #5 – Make a Holiday Marketing Calendar

Installment Payment Software icon Holiday eCommerce Tip #6 – Integrate Installment Payment Software

Gift Wrapping icon Holiday eCommerce Tip #7 – Add Gift Wrapping as an Option at Checkout

Retargeting Ads icon Holiday eCommerce Tip #8 – Implement a Retargeting Strategy

Reduce Friction in Checkout Flow icon Holiday eCommerce Tip #9 – Reduce Friction in Your Checkout Flow

Enable Backorders icon Holiday eCommerce Tip #10 – Enable Backorders

Optimize Catalogue icon Holiday eCommerce Tip #11 – Optimize Your Catalog

Live Chat Support icon Holiday eCommerce Tip #12 – Add On-Site Chat Support