What is Google Analytics 4 (GA4)? In case you missed it, Google announced that Google Analytics 4 will soon be replacing Universal Analytics. But what is Google Analytics 4, and what does this change mean for your website and existing data? Google Analytics 4 (GA4) is Google’s latest generation of Google Analytics that uses an […]
What Does Google Guaranteed Mean? You may have heard of the Google Guarantee, or seen the green and white Google Guaranteed badge appear next to the names of service providers in local searches. But what is the Google Guarantee, and what can it do for your business? Google Guaranteed is a program created by Google […]
If you’re like most business owners, you want to see your website at the top of search engine results pages (SERPs). But what many don’t realize is that it takes time and effort to grow organic and paid traffic to your website. In this article, we’ll discuss how search engine optimization (SEO) and search engine […]
As Google Partners, we at Bytes.co are eligible to receive new promotional offers from Google for our clients. One of these new promotional offers is a Google Ads credit starting in February 2022. What is This Year’s Google Ads Credit? In previous years, Google has granted new Google Ads accounts a $100 ad credit. However, […]
The New Year means a fresh start for us all! Whether you made a formal resolution list or not, there’s something refreshing about hitting the reset button. While we have our own areas in which we would like to grow as individuals and as a business, since we’re a digital agency, we figured our advice […]
With the holiday season fast approaching, it’s crucial to prepare your website with an eCommerce checklist. To make sure your eCommerce website is prepared for the holiday rush, we’ve compiled a list of twelve optimizations to help you navigate this busy time of year. From catalog optimizations to local listing updates, our eCommerce checklist will […]
We have received a number of questions from several clients regarding an issue with Google Analytics demographic reporting dating back to September 15th, 2021. Since September 15th, 2021 demographic reporting within Google Analytics, including age, gender, and interest reporting, has been disabled and has not collected new data. This seems to be a widespread issue […]
Our team of Google Ads experts has a combined 30+ years of experience working in the Google Ads platform. As professionals in the space, we’ve discovered countless tips and tricks to make our clients’ ads successful. As a result, we’ve identified six Google Ads best practices that will help produce positive results from your campaigns. 1. […]
Bytes.co is now an approved Vendor the the Restart Vermont Technical Assistance Program (ReVTA). This initiative gives us the opportunity to help small businesses recover from the financial fallout of the pandemic by improving and updating their websites, the most integral part of a business these days. We’re excited to help our fellow Vermont businesses […]
The exponential growth of digital marketing over the past two decades has created a new “gold-rush” for agencies, freelancers, and self-proclaimed “experts” to cash-in on the digital marketing craze, which has become ingrained in our culture and society thanks to industry giants like Google and Facebook. There’s no shortage of “experts” out there looking to […]
