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What is Google Analytics 4?

What is Google Analytics 4 (GA4)? In case you missed it, Google announced that Google Analytics 4 will soon be replacing Universal Analytics. But what is Google Analytics 4, and what does this change mean for your website and existing data? Google Analytics 4 (GA4) is Google’s latest generation of Google Analytics that uses an […]

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How to Become Google Guaranteed

What Does Google Guaranteed Mean? You may have heard of the Google Guarantee, or seen the green and white Google Guaranteed badge appear next to the names of service providers in local searches. But what is the Google Guarantee, and what can it do for your business? Google Guaranteed is a program created by Google […]

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How to Grow Organic & Paid Traffic to Your Website

If you’re like most business owners, you want to see your website at the top of search engine results pages (SERPs). But what many don’t realize is that it takes time and effort to grow organic and paid traffic to your website. In this article, we’ll discuss how search engine optimization (SEO) and search engine […]

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September 2021 Google Analytics Demographics Reporting Issue

We have received a number of questions from several clients regarding an issue with Google Analytics demographic reporting dating back to September 15th, 2021. Since September 15th, 2021 demographic reporting within Google Analytics, including age, gender, and interest reporting, has been disabled and has not collected new data. This seems to be a widespread issue […]

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Our Top 6 Google Ads Best Practices

Our team of Google Ads experts has a combined 30+ years of experience working in the Google Ads platform. As professionals in the space, we’ve discovered countless tips and tricks to make our clients’ ads successful. As a result, we’ve identified six Google Ads best practices that will help produce positive results from your campaigns. 1. […]

See More Posts In: Digital Marketing Hosting & Support Web Design & Development is Now An Approved Vendor for the Restart Vermont Technology Assistance Program is now an approved Vendor the the Restart Vermont Technical Assistance Program (ReVTA). This initiative gives us the opportunity to help small businesses recover from the financial fallout of the pandemic by improving and updating their websites, the most integral part of a business these days. We’re excited to help our fellow Vermont businesses […]

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What is the Difference Between a Creative/Branding Agency and a Media Buying Agency? And Which is Right for Me?

The exponential growth of digital marketing over the past two decades has created a new “gold-rush” for agencies, freelancers, and self-proclaimed “experts” to cash-in on the digital marketing craze, which has become ingrained in our culture and society thanks to industry giants like Google and Facebook.  There’s no shortage of “experts” out there looking to […]