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The Best Google Analytics 4 Plugin for Your CMS

Google Analytics 4 (GA4) is a powerful tool that can help you track your website traffic and understand your audience better. However, setting up GA4 can be a bit tricky, especially if you are not a tech-savvy person. This is where plugins come in handy. Plugins can help you set up GA4 on your website […]

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Google Local Services Ads & Your Small Business

What is Google Local Services? At its core, Google Local Services connects small business owners with customers in their area. With Google Local Services ads, business owners have the opportunity to list their services online and have their contact information appear at the top of local Google search results. Businesses with a Google Local Services […]

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What is Google Analytics 4?

What is Google Analytics 4 (GA4)? In case you missed it, Google announced that Google Analytics 4 will soon be replacing Universal Analytics. But what is Google Analytics 4, and what does this change mean for your website and existing data? Google Analytics 4 (GA4) is Google’s latest generation of Google Analytics that uses an […]

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How to Become Google Guaranteed

What Does Google Guaranteed Mean? You may have heard of the Google Guarantee, or seen the green and white Google Guaranteed badge appear next to the names of service providers in local searches. But what is the Google Guarantee, and what can it do for your business? Google Guaranteed is a program created by Google […]

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How to Grow Organic & Paid Traffic to Your Website

If you’re like most business owners, you want to see your website at the top of search engine results pages (SERPs). But what many don’t realize is that it takes time and effort to grow organic and paid traffic to your website. In this article, we’ll discuss how search engine optimization (SEO) and search engine […]

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September 2021 Google Analytics Demographics Reporting Issue

We have received a number of questions from several clients regarding an issue with Google Analytics demographic reporting dating back to September 15th, 2021. Since September 15th, 2021 demographic reporting within Google Analytics, including age, gender, and interest reporting, has been disabled and has not collected new data. This seems to be a widespread issue […]

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6 Google Ads Best Practices for Search Campaigns

Our team of Google Ads experts has a combined 30+ years of experience working in the Google Ads platform. As professionals in the space, we’ve discovered countless tips and tricks to make our clients’ ads successful. As a result, we’ve identified six Google Ads best practices that will help produce positive results from your search campaigns. […]