As you may have noticed, in 2018 we announced several updates that have had an effect on marketing efforts and strategies in 2018. Such updates include the Google Maps API Key update, the huge push on SSL Certificates, Social Media Newsfeeds altering their order for user experience, and much more. Here are the most important […]
Did you receive an email recently from Google Search Console titled “Mobile-first indexing enabled for….”? What the heck is that about? Essentially, people searching on Google may start to see snippets from your mobile site’s content appear in the search results. No mobile site, no big deal… right? Wrong. Having a mobile optimized website is […]
If you read our last blog post on Google Maps Platform, you are aware that Google recently rolled out some new Cloud Services features. This new Maps platform comes with a few new changes, such as requiring your credit card information in order to obtain an API key. In addition to Google Maps Platform, the Search […]
Search engine optimization can be a fickle beast, and nobody would disagree with the fact that it can take some serious time, effort, and skill to improve rankings. However, there are a few things you can easily do to improve your site’s visibility, and the best part is that you don’t need to be an […]
As a business ourselves, we here at Burlington Bytes understand that having a strong customer base is one of the best indicators for success, and finding new customers is one of the best ways to keep your customer base replenished. Unfortunately, finding new customers can be easier said than done. Enter Google AdWords Similar Audiences. […]
Did you ever get so frustrated with your phone that you just had to chuck it across the room? Maybe you’re trying to show your friend a funny article, or just trying to figure out where the nearest gas station is. All you want is to do this one thing, but the f&#%ing page won’t […]
Want the convenience of machine learning and automation, but with the common sense and expertise of a real live human? Talk to our Digital Marketing team about Enhanced Cost-Per-Click Bidding (ECPC for short). They implement a potent mix of automation and good old common sense to make sure your Google AdWords campaigns are performing just […]
We may be in a digital age of online sales and advertising, but many businesses still rely on in-person or over-the-phone transactions to drive a large percentage of sales. Maybe you have an up-and-coming bakery or small home-made furniture business, and you don’t see as much of a benefit to putting time or money into […]
In case you don’t follow internet marketing news as closely as we do (what can we say, we’re nerds), we’re here to tell you that Facebook recently released a new ad format that the digital marketing team at Burlington Bytes is really excited about. They’re called Collection Ads, and they’ll change the way you see […]
Working with social media influencers has become arguably one of the most effective and organic methods of reaching one’s audience in recent years. It is, however, a trend many have yet to adopt. Smaller businesses in particular either don’t have the budget or knowledge to use influencers to their advantage. So what exactly is a social […]
