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Categories: Digital Marketing News & Events

Google Announces Three Product Rebrands

If you read our last blog post on Google Maps Platform, you are aware that Google recently rolled out some new Cloud Services features. This new Maps platform comes with a few new changes, such as requiring your credit card information in order to obtain an API key.  In addition to Google Maps Platform, the Search […]

Categories: Digital Marketing

A Top Tip To Get Your SEO In Tip Top Shape

Search engine optimization can be a fickle beast, and nobody would disagree with the fact that it can take some serious time, effort, and skill to improve rankings. However, there are a few things you can easily do to improve your site’s visibility, and the best part is that you don’t need to be an […]

Categories: Digital Marketing

Driving Offline Purchases From Online Advertising

We may be in a digital age of online sales and advertising, but many businesses still rely on in-person or over-the-phone transactions to drive a large percentage of sales. Maybe you have an up-and-coming bakery or small home-made furniture business, and you don’t see as much of a benefit to putting time or money into […]

Categories: Digital Marketing

Digital Marketing Team Takes on Facebook Collection Ads

In case you don’t follow internet marketing news as closely as we do (what can we say, we’re nerds), we’re here to tell you that Facebook recently released a new ad format that the digital marketing team at Burlington Bytes is really excited about. They’re called Collection Ads, and they’ll change the way you see […]

Categories: Digital Marketing

A Beginner’s Guide to Working with Social Media Influencers

Working with social media influencers has become arguably one of the most effective and organic methods of reaching one’s audience in recent years. It is, however, a trend many have yet to adopt. Smaller businesses in particular either don’t have the budget or knowledge to use influencers to their advantage.  So what exactly is a social […]

Categories: Digital Marketing

Facebook Video Gets a Makeover

Exciting news came down the pipeline from Facebook this week in regards to video advertising. We will be seeing a number of changes to this feature including – fading sound while scrolling, Vertical videos, watch and scroll, and a video/TV App. All of these improvements will allow for increased engagement with video ads and allow […]

Categories: Digital Marketing

Make Your Website Seen in 2017

In a fast paced world of digital advertising, businesses often overlook a major piece of the online marketing puzzle: SEO. Search engine optimization isn’t just about making sure your website is easily interpreted and indexed by Google and other search engines, but it’s also about making sure your visitors can interpret the information you put […]