Search engine optimization can be a fickle beast, and nobody would disagree with the fact that it can take some serious time, effort, and skill to improve rankings. However, there are a few things you can easily do to improve your site’s visibility, and the best part is that you don’t need to be an expert coder to make these changes!
What can I do?
You can add (or optimize) H1 tags to your website. Pretty much every SEOer would agree that one of the most important aspects of SEO is making sure to implement H1 tags on each page. What is an H1? An H1 tag is basically a title for the web page, but with a little more oomph behind it in terms of SEO power. When Google crawls your website and sees an H1 tag, it says, “oh look, an H1 tag! This must be an important indicator as to what this web page is about” (Google is actually an algorithm, and it doesn’t say anything, but I like to think that if it did, that’s what it would say.)
So why does that help my website?
When Google knows what your website is about, it’s more likely to show your website in the search results for relevant searches. Plus, the better your H1s are, the higher the chances that Google will show your website, and that it will show up on the first page of results. And showing up on the first page of search results is important because most people don’t even get to the second page of search results before they find what they’re looking for.
So how do I implement H1 tags?
It’s easier than you think. All you have to do is go into the back end of your website and go to the page(s) you want to put an H1 on. Then you just have to insert a tiny snippet of code around the title that looks like this–
<h1>this is where you put the text</h1>
You’ll want to put it at or near the top, and after the <body> tag. Some platforms also let you implement it in an even more user-friendly way, where you simply type the copy in the text box, and select “heading 1” just like if you were selecting a font size.
Adding H1 tags is one of the easier aspects of SEO, but if you want help with some of the more technical or time-demanding parts, we can help! Contact us to learn about our SEO packages and get your website showing on the first page of search results in no time!