In a fast paced world of digital advertising, businesses often overlook a major piece of the online marketing puzzle: SEO. Search engine optimization isn’t just about making sure your website is easily interpreted and indexed by Google and other search engines, but it’s also about making sure your visitors can interpret the information you put in front of them.
No matter how much search engine algorithms change over time, websites are always going to compete for the coveted “above the fold” positions. Let’s take a look at how now more than ever, SEO is crucial for crafting a successful online presence for your business.
1- New Technology Evolves, so Does the Way We Optimize
With voice search assistants like Siri and Alexa gaining traction, you’ll want to be sure a conversational tone is used to create easily digestible content that jives with the evolving ways people search for information. When adding content to your site, don’t force it. Sound natural and make it easy for costumers to find what they’re looking for. What kinds of questions would a consumer be asking to find your business or learn more about your service? This is what we need to be asking as we optimize for the different ways people search both textually and verbally.
2- Keep Content Fresh and Consistent
Search engines love to see fresh content appearing on websites. Updating content on a regular basis and keeping it relevant to your business will boost the potential of it being seen by potential customers. Relevant keyword rich blogs posted a few times a month on your site can have a strong impact. Think about the goal of a search engine: to put the most relevant content in front of a user based on their inquiry. With this in mind as content is crafted, you’ll strengthen your organic search traffic.
3- Social Media is Your Friend
Your website isn’t the only place customers are visiting to learn about your business. For optimal visibility, don’t forget to promote your brand on popular social media platforms like Facebook, Instagram, Twitter, Pinterest and others. They provide outlets for engaging with customers through promotions and eye-catching content or videos, giving them a larger insight into what your products or services are all about.
4- Stick to the Basics
All hale header tags! They will always be beneficial when optimized with relevant keywords that help search engines crawl your site. The same goes for meta titles and meta descriptions. We can never rule out natural link building either, getting other reputable and related websites to link back to your site. This helps to boost its overall domain authority. The stronger it is, the more likely it is to show above the fold when relevant queries are typed into a search engine. A great tactic to do so is to craft a link building strategy that reaches out to possible vendors, contractors or directories that would list or mention your website and business.
With mobile traffic increasing on a daily basis, search engines are now putting more emphasis on indexing mobile-friendly websites. Don’t forget to take into consideration how potential clients will be engaging with your website from various devices. The more responsive your site is, the more efficient it is at providing the best possible experience for customers.
Keep these tips in mind as you craft your organic search strategies for the New Year. If you want your website seen in 2017, these tactics should be on your radar.
Written by: Sarah Cootey