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Common Google Analytics Pitfalls – Getting It Right the First Time

When implemented and interpreted properly, Google Analytics can be an extremely useful tool in digital marketing. Since 2005 when Google acquired Urchin and began re-branding it as Google Analytics, the web statistics analysis tool has given site operators immense insight into their traffic. It is widely used, partly because of the full-featured free version, and […]

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Use Google Callout Extensions to Maximize Leads

Google ad extensions is a powerful tool that keeps getting better. This week Google AdWords Callout Extensions have been launched, allowing advertisers to show “additional text with search ads that provide detailed information about your business, including products and services you offer.” The callouts will be located in ads running at the top and bottom […]