website design

AdkAction

A nonprofit organization dedicated to bettering the Adirondack region.

AdkAction was established in 2007 when a group of Adirondack residents held meetings in their living rooms to discuss environmental and community challenges. Rather than just talk, the residents decided to take action – thus creating AdkAction. Today, their many innovative projects help to build vibrant communities in the Adirondack region by addressing unmet needs and protecting the natural landscape.

Visit their website

Project Details

SERVICES USED
- WORDPRESS DEVELOPMENT

TECHNOLOGIES USED
- WordPress
- Gravity Forms Plugin
- Modern Tribe The Events Calendar Plugin
- MailChimp Integration

KEY HIGHLIGHTS
- Refreshed & Modernized Design
- Improved & Simplified Navigation
- Cross-linked Blogs & Projects Throughout the Website

ADK Action website on an ipad in a person's hands

The Challenge

AdkAction’s new website build was a classic example of a content challenge with the goal of encouraging more donations. First and foremost, the new website would need a fresh, modern design and layout that would better speak to users, as well as clearly communicate AdkAction’s mission and methods. Secondly, the new website would also be a touchstone for donations and membership sign ups, making it imperative to streamline these processes. Finally, AdkAction wanted a better way to showcase their current projects as well as the impact they’ve had on local communities.

Our Approach

In order to overcome this content challenge and reach AdkAction’s goals, we focused on ways to better cross-link content, making it easier to navigate throughout the website and incorporating clear calls-to-action like the “Donate” button in the main menu. We also aimed to give website visitors a clear understanding of AdkAction’s story and mission through highlighting their active projects and story. Furthermore, users are now able to easily explore AdkAction’s current projects and learn more about the issues that matter most to them.