What we've done
ADK Action was established in 2007 when a group of Adirondack residents held meetings in their living rooms to discuss environmental and community challenges. Rather than just talk, the residents decided to take action, thus, ADK Action was born. It’s businesses such as these that drive us to do what we do. Building new websites to help drive donations for such a wonderful cause… you can’t beat that.
With every new website build comes one of three major challenges: Content, Functionality, or Design. In addition to a challenge comes a website goal. ADK Action’s new website build was a classic example of a content challenge with the goal of encouraging more donations. In order to overcome this content challenge and reach their goal, we focused on ways to better cross-link content, making it easier to navigate throughout the website and incorporating clear calls to action like the “Donate” button in the main menu. We also aimed to give website visitors a clear understanding of ADK Action’s story and mission. Another job well done!