Real Estate PPC Agency for Driving Qualified Buyers & Sellers
As a real estate PPC agency with 10+ years of experience and zero tolerance for wasted ad spend, we focus on what matters: leads that convert, data you can trust, and campaigns that evolve with your market. From generating listing inquiries to attracting qualified sellers, our team combines smart strategy with relentless optimization to get you results.
Why Smart Teams Invest in Real Estate PPC
When people start their real estate journey, they don’t scroll to page two of Google. Instead, they click on what’s right in front of them. That’s where pay-per-click (PPC) advertising comes in. A well-managed real estate PPC campaign isn’t about flooding your site with traffic, but rather about attracting the right people, at the right time, with messaging that converts. And with competition getting fiercer every year, a smart paid strategy isn’t optional: it’s essential.
Show Up First for Buyers & Sellers
Real estate is competitive, and most buyers and renters won’t look past the top of search results. Pay-per-click (PPC) ads ensure your listings show up where it matters most, beating competitors to the click.
Build Instant Credibility
Showing up first isn’t just about visibility; it’s also about credibility. When your brand appears at the top of search results repeatedly, it signals trustworthiness before a prospect even clicks.
Drive High-Intent, Qualified Leads
Real estate PPC is about reaching people who are actively searching for what you offer. With the right targeting and ad copy, you can attract serious buyers, sellers, and renters – not just window shoppers.
Real Estate PPC With Real Returns
Donahue & Associates
See how our team helped a commercial real estate brokerage in Burlington, Vermont increase conversions, including form submissions, phone calls, and emails from Google Ads traffic.
What Our Clients Say
Hannah Torrance
What’s Included in Our Real Estate PPC Services
We don’t do cookie-cutter real estate PPC management. Every real estate paid search campaign we run is customized to match your business goals, your market, and the specific buyers or renters you’re trying to reach. From strategy and setup to ongoing optimization and reporting, we handle it all so you can focus on showings, closings, and growing your portfolio.
Our Process & Approach
Our paid search process is hands-on, strategic, and built around your business goals. From discovery and setup to optimizations and clear reporting, you’ll always know what we’re doing, why we’re doing it, and how it’s driving real results.
We start by learning about your business’s services and properties, your market, and your goals. Next we lay the foundation in Google Ads or Microsoft Ads, setting up or QAing your account as well as tracking and conversion measurement.
Following this, we configure Google Analytics and Google Tag Manager so we can measure what matters most: leads.
Our team performs in-depth keyword research to identify the terms your target buyers and sellers are actually searching, such as “homes for sale near me” or “commercial real estate in {city}”. We also make sure to review your competition identify gaps and opportunities in our strategy.
Once the foundation is laid, our team tackles campaign setup. Campaigns are built out, keywords organized into ad groups, and location targeting clearly defined. Our team also works collaboratively with yours to generate persuasive and relevant copy for ads, assets, and extensions.
Pay-per-click (PPC) management is not a set-it-and-forget-it situation. We are continuously optimizing your campaigns, making adjustments to bids, targeting, ad scheduling, devices, and more all based on your account’s data. Our goals are always to make sure your strategy stays strong over time, and to capture as many qualified leads as possible at the best cost.
Each month you’ll get clear, consistent reporting that shows what’s working (and what needs adjusting), along with a call with your assigned digital marketing specialist. No more vague mystery metrics – you’ll always know how your PPC campaigns are performing and where we’re focused next.
Why Bytes.co?
Personalized Approach
We collaborate with our clients to create an online experience that accurately reflects their business and allows them to scale and grow.
Proactive Solutions
With 10+ years of real estate industry experience, we’ve seen it all. We know how to both predict & effectively solve almost any online challenge that comes our way.
Proven Results
We use data to optimize performance and improve your overall ROI. Our goal is to ensure that you’re seeing the results you need to grow your business.
From the Bytes.co Blog
Search Engine Optimization (SEO) focuses on improving your website’s visibility in organic search results. This means you’re not paying for clicks, but you’re also playing a longer game. Pay-per-click (PPC), on the other hand, puts your business at the top of search results instantly by bidding on targeted keywords and paying for each click. The best strategies often include both SEO for staying power and PPC for speed and precision.
Real estate Google Ads are our bread and butter, as it is the most effective platform for reaching buyers and sellers actively searching for services online. However, we also offer Microsoft Ads management for those looking to expand their search presence to Bing.
Of course! Local targeting is always at the core of our real estate PPC strategy. We create Google Ads campaigns around high-intent keywords like “homes for sale in {city}” or “real estate agents near me” and make sure to optimize your bids to maximize your visibility in your targeted areas.
At the absolute minimum, we’d suggest no less than an ad spend of $500/month to generate meaningful results. However, more ad spend is always better to keep you competitive and will help you generate a higher volume of leads.
Your ideal PPC budget depends on your market, goals, and how competitive your area is. Once we learn more about your business in a free consultation or during a kickoff call, our team can provide a more accurate recommendation. Regardless of your budget, we’ll work within its constraints – not just ask you to increase it.
*Note: Ad spend is separate from our management fee.
Yes, of course! Our digital marketing specialists are well equipped in conversion rate optimization (CRO) as well. Before campaign launch we’re happy to audit any potential landing pages and suggest or implement optimizations to improve performance. If your current website is slowing down your campaign, we’ll tell you – nicely, and with a solution ready. For larger changes, our agency also offers full-scale and partial website design refreshes.
Our typical turnaround time for launching new campaigns is about one month. That timeline can vary based on the size and scope of your project. Once the initial setup is complete — including strategy, tracking, and creative — we transition into monthly management and ongoing optimization.
We work with all of the above. Whether you’re an independent agent trying to dominate your local market or a multi-location brokerage looking to scale, our PPC strategy is built around your goals, not a one-size-fits-all formula. We tailor every campaign to match your structure, your audience, and your growth plans so you get a solution that fits your business.
With our monthly PPC management packages, you’ll be assigned a designated digital marketing specialist who will manage your account and optimize your website for maximum results. In addition, you’ll have access to our team of PPC experts who can provide guidance and advice on all aspects of digital marketing. We believe that by working together, we can help you achieve your goals and reach new levels of success.
Yes! As a full-service digital agency, for real estate businesses we also offer search engine optimization (SEO), website design and development, conversion rate optimization (CRO), Meta (Facebook) and LinkedIn advertising, and ongoing support and hosting. Many of our real estate clients combine PPC with services like SEO or a website development to maximize results.
Looking for Real Estate PPC Services?
If you’re ready to attract more qualified leads, stop wasting ad spend, and finally work with a real estate PPC agency that understands your business – let’s talk.
In our free consultation, we’ll review your goals, answer your questions (no pressure, no jargon), and help you figure out if we’re the right fit. No matter where you’re starting from, we’re here to build a strategy that actually works.