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6 Google Ads Best Practices for Search Campaigns

Our team of Google Ads experts has a combined 30+ years of experience working in the Google Ads platform. As professionals in the space, we’ve discovered countless tips and tricks to make our clients’ ads successful. As a result, we’ve identified six Google Ads best practices that will help produce positive results from your search campaigns. […]

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Facebook Collection Ads: Setup, Examples & Benefits

Facebook’s Collection Ads are a powerful and effective tool for businesses of all sizes. Collection Ads show off multiple products at once, in a visually-appealing, scrollable format. This is perfect for businesses that sell a variety of products, as it allows them to showcase their offerings in a single ad. What is a Facebook Collection […]

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The Best Google Analytics 4 Plugin for Your CMS

Google Analytics 4 (GA4) is a powerful tool that can help you track your website traffic and understand your audience better. However, setting up GA4 can be a bit tricky, especially if you are not a tech-savvy person. This is where plugins come in handy. Plugins can help you set up GA4 on your website […]

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Bytes.co & Strong Brand Social: A New Partnership

Who is Strong Brand Social? We are excited to announce that Bytes.co has officially started a partnership with Strong Brand Social! A female-founded and women-operated communications firm, Strong Brand Social specializes in social media management, including content strategy, content marketing, and social media advertising. Their social media expertise combined with our SEO and paid search […]

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Google Local Services Ads & Your Small Business

What is Google Local Services? At its core, Google Local Services connects small business owners with customers in their area. With Google Local Services ads, business owners have the opportunity to list their services online and have their contact information appear at the top of local Google search results. Businesses with a Google Local Services […]

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What is Google Analytics 4?

What is Google Analytics 4 (GA4)? In case you missed it, Google announced that Google Analytics 4 will soon be replacing Universal Analytics. But what is Google Analytics 4, and what does this change mean for your website and existing data? Google Analytics 4 (GA4) is Google’s latest generation of Google Analytics that uses an […]

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What is Global Accessibility Awareness Day (GAAD)?

What is Global Accessibility Awareness Day (GAAD)? Global Accessibility Awareness Day is an annual event on the third Thursday of May that raises awareness of digital accessibility and inclusion for people with disabilities. The goal of GAAD is to encourage everyone to think about accessibility when they are designing or developing anything new. This includes […]

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What is a Web Accessibility Specialist?

What is a Web Accessibility Specialist and Why Are They Important? As the world increasingly moves online, it is important that everyone has equal access to information and resources. Having a web accessibility specialist on your team helps to ensure that your website is accessible to everyone, regardless of their ability or disability. The main […]

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How to Become Google Guaranteed

What Does Google Guaranteed Mean? You may have heard of the Google Guarantee, or seen the green and white Google Guaranteed badge appear next to the names of service providers in local searches. But what is the Google Guarantee, and what can it do for your business? Google Guaranteed is a program created by Google […]

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How to Grow Organic & Paid Traffic to Your Website

If you’re like most business owners, you want to see your website at the top of search engine results pages (SERPs). But what many don’t realize is that it takes time and effort to grow organic and paid traffic to your website. In this article, we’ll discuss how search engine optimization (SEO) and search engine […]

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Securing WordPress: How to Make WordPress Websites Secure

One of our favorite content management systems (CMS) by far is WordPress for its versatility and usability. That being said, a recurring question on many of our clients’ minds is how to make a WordPress website secure, especially in industries that deal with sensitive information on a daily basis. As a result, WordPress website security […]