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Giving Tuesday 2021

This year, our team is continuing its tradition of giving back to the local community by once again participating in Giving Tuesday. Just like previous years, our employees will be donating to an organization or charity of their choice, and their donation amount will be matched by in a donation to the Vermont Foodbank. […]

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September 2021 Google Analytics Demographics Reporting Issue

We have received a number of questions from several clients regarding an issue with Google Analytics demographic reporting dating back to September 15th, 2021. Since September 15th, 2021 demographic reporting within Google Analytics, including age, gender, and interest reporting, has been disabled and has not collected new data. This seems to be a widespread issue […]

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Google Ads Best Practices

Our team has a combined 30+ years of experience working in the Google Ads platform. As experts in the space, we’ve discovered countless tips and tricks to make our clients’ ads successful.  With our combined years of knowledge,  we’ve found that these 6 best practices will produce positive results from your Google Ads: 1. Utilize […]

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The Trillion Dollar Future of E-Commerce

The pandemic set the tone for several new norms, like daily mask-wearing and outdoor gatherings in less-than-ideal weather. One trend that took the tech world by storm was the increase in online shopping. The rapid uptick in e-commerce sales during the pandemic has paved the way for record breaking numbers in a very short amount […]

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Why Your Website Needs Two-Factor Authentication

What Is Two-Factor Authentication? Two-factor authentication (2FA) encompasses an additional step to a login process, verifying your identity. This extra layer of security decreases the likelihood of a hacker accessing the data in your website. Instead of just needing a username and password, the hacker will need more information to access your account when using […]

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Kristina Drobny Presents: Small Adjustments… Big Impact’s very own Creative Director, Kristina Drobny, held a seminar on Monday, January 25 for the Vermont Association of Wedding Professionals (VAWP). One of the groups hit hard by the recent pandemic has been the Vermont wedding industry. We wanted to offer up some ideas on how to make small, but meaningful changes to a […]