website design
Green Mountain Solar & Granite State Solar
Locally owned and operated solar energy companies in Vermont and New Hampshire.
Green Mountain Solar is on a mission to help Vermonters harness the power of the sun with high-quality solar panel installations and battery solutions. Serving both residential and commercial customers with customized, cost-effective solar energy systems, each of their products is designed to maximize savings and sustainability. With a strong commitment to education and customer service, Green Mountain Solar makes going solar simple, offering expert guidance every step of the way. As a sister company to Granite State Solar in New Hampshire, they share a common goal: empowering homeowners and businesses to transition to clean, renewable energy with confidence.
Project Details
- SERVICES USED
- TECHNOLOGIES USED
- WordPress
- Gravity Forms
- ServiceTItan
- KEY HIGHLIGHTS
- 2 Website Replatforms from HubSpot to WordPress in 1 Month
- Pre-Built WordPress Themes with Customized Readymade Patterns for Easy Editing
The Challenge
Both Green Mountain Solar and Granite State Solar originally built their websites on HubSpot’s CMS to take advantage of its integrated CRM tools. However, with their transition to ServiceTitan for CRM management, maintaining their websites on HubSpot became an unnecessary expense. Both teams needed a more flexible and cost-effective solution that would allow them to manage content with ease, all while maintaining a high-quality digital presence. The new solution also needed to be scalable, ensuring it could evolve alongside the company’s growth and accommodate future digital needs. Adding to the urgency, both websites also had to be replatformed within a tight, one-month timeline in order to avoid additional service fees. This meant quickly executing a seamless website transition all while guaranteeing smooth functionality and enhancing the overall user experience to drive engagement and conversions.
Our Approach
To ensure a smooth transition from HubSpot, we chose WordPress as the new CMS to improve flexibility, usability, and long-term cost efficiency. To meet the tight timeline, we selected a pre-built theme that closely matched the existing design, allowing us to quickly implement a refreshed, user-friendly interface without compromising brand identity. Collaborating with our digital marketing team, we optimized navigation, forms, and content flow to help users quickly find the information they need, whether they’re exploring solar solutions, financing options, or looking to get a quote. Within the backend we streamlined content management for site admins, even creating modular, readymade patterns to allow for easy updates and site expansions. The final result is a scalable, cost-effective website that not only meets both teams’ immediate needs, but also positions them for long-term growth in the renewable energy space.
Homepage Layout & Design
Engages users by strategically guiding them to the information they need, while incorporating social proof to build trust and confidence in Green Mountain Solar’s solutions.
- Video Header
- Product Icons Above Page Fold
- Reviews & Testimonials
- Impact Metrics
- Awards & Recognition Section
Solar for Businesses Page
Combines clear navigation, compelling visuals, and informative content to help commercial customers explore cost-saving energy solutions tailored to their needs.
- Summary of Benefits Section
- Video Testimonial
- Strategic CTA Placement & Redundancy
Hear From Green Mountain Solar
Megan Beattie
Financing Page
Breaks down Green Mountain Solar’s financing options and their benefits through simple layouts and digestible content.
- Vibrant Imagery of Recent Projects
- Lists to Create Skimmable, Digestible Content
- Strategic CTA Placement & Redundancy
