Branding & Color Psychology

Have you ever read the headlines: “Colors That Make Consumers Buy!”, “Why Blue Makes You Successful!”, or “16 Ways Color Influences Our Behavior?”

If so, do you believe that’s true in any way? Can color really affect us that dramatically? Yes, it can, but not universally. Someone in North America will most likely not have the same reaction to color as someone in Japan. Our cultural differences, experiences, and a variety of other factors help form our opinions on color.

When thinking of color, one attribute to consider is traits. Colors and traits directly influence one another and brands are a big part of this equation. Take a moment to look at our infographic displayed below, and see how colors, traits, and brands align.

Which color resonates with you?