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How to Increase Your Website Speed

Man holding an iPad with website speed insights on its screen

What is Website Speed?

Website speed or website performance refers to how quickly a browser is able to load web pages from a given website. Essentially, how quickly can web pages download from a hosting server and display onto the web browser. In order to find out what your page speed is, use Page Speed Insights

Why is Website Speed Important?

The amount of time it takes for your website to load could be the difference between generating a lead or losing one. According to BBC, 50% of people won’t wait for a website to load if it takes more than 3 seconds. That means you’re losing about 50% of visitors who could have made a purchase on your eCommerce website. 

In addition, your page speed performance directly affects your SEO rankings. Google accounts for several factors when ranking your website, including bounce rate, the amount of time a visitor spends on your page, the number of visitors who make a conversion on your website, page speed, and more. So how fast should your website load in order to rank high in the eyes of Google? SEM Rush provides a glimpse into the web’s averages:

  • If your website loads in 5 seconds, it’s faster than ~25% of the web
  • If your website loads in 2.9 seconds, it’s faster than ~50% of the web
  • If you website loads in 1.7 seconds, it’s faster than ~75% of the web
  • If you website loads in 0.8 seconds, it’s faster than ~94% of the web

How to Increase Your Website Speed

There are a number of things you can do to increase website speed and improve your website’s overall performance:

  1. Reduce Redirects
  2. Combine and Minify HTML, CSS, and JavaScript Files
  3. Enable Browser Caching
  4. Improve Server Response Time
  5. Use a Content Distribution Network (CDN)
    CDN’s are network servers that are used to distribute the load of delivering content
  6. Optimize your Images
    Ensure your images are in the correct file format: PNGs are best for graphics while JPEGs are better for photographs

Need help improving your eCommerce website speed? Contact Bytes.co for help. By migrating websites onto our servers and optimizing hundreds of websites improve their site speed and performance.

Abby Rajotte

Abby Rajotte

Abby began working for Bytes.co in September 2017. Abby has worn a few different hats since starting at Bytes.co. Initially her role began in the billing and administration department, but has since transitioned to sales and internal marketing. You will likely find yourself speaking with Abby during your free consultation.

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