What is Product Catalog Optimization? Product catalog optimization refers to the process of improving the presentation and organization of a company’s products on their website. This involves optimizing product titles, descriptions, images, and categories to make it easier for customers…
What is Checkout Optimization? Checkout optimization is the process of eliminating obstacles in an eCommerce checkout flow to increase conversion rates. These obstacles refer to the difficulties clients encounter during the checkout process, and could include things like: Why is…
I Can Offer Gift Wrapping as an Option on My eCommerce Website? That’s right! If you haven’t already enabled the option to gift wrap, now is a fantastic time to do so. Upon checkout, many eCommerce websites offer the option…
What is a Holiday Marketing Calendar? A holiday marketing calendar is used to schedule social media posts, email blasts, and alike marketing content during the holiday season. By creating a calendar with a list of scheduled posts and blasts, you…
What is a Product Feed? Product feeds are structured files that consist of a list of products and their attributes. These attributes include price, color, image, and description. This data is organized in such a way that a product feed…
What is Website Speed? Website speed or website performance refers to how quickly a browser is able to load web pages from a given website. Essentially, how quickly can web pages download from a hosting server and display onto the…
“Is Magento dead? Someone told me that Magento was old news and I should look elsewhere….” Despite being the dominant player in eCommerce software, this came up on a Client call the other day. The truth is that Adobe is…
Our team of Google Ads experts has a combined 30+ years of experience working in the Google Ads platform. As professionals in the space, we’ve discovered countless tips and tricks to make our clients’ ads successful. As a result, we’ve identified…
With dozens of Content Management Systems to choose from, Bytes.co’s clear choice is WordPress, and has been since 2010. Eleven years ago, only about 13% of websites were built using WordPress. Now dominating over 1/3 of the web (39.6%) WordPress…
When we sent our employees home for a couple of weeks on March 13, 2020, we never imagined two weeks would turn into 15 months. For the first couple of months, the phrase “Just a couple more weeks” seemed to…