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Author: Abby Rajotte

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Google Ads Best Practices

Our team has a combined 30+ years of experience working in the Google Ads platform. As experts in the space, we’ve discovered countless tips and tricks to make our clients’ ads successful.  With our combined years of knowledge,  we’ve found that these 6 best practices will produce positive results from your Google Ads: 1. Utilize […]

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The Trillion Dollar Future of E-Commerce

The pandemic set the tone for several new norms, like daily mask-wearing and outdoor gatherings in less-than-ideal weather. One trend that took the tech world by storm was the increase in online shopping. The rapid uptick in e-commerce sales during the pandemic has paved the way for record breaking numbers in a very short amount […]

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Why Your Website Needs Two-Factor Authentication

What Is Two-Factor Authentication? Two-factor authentication (2FA) encompasses an additional step to a login process, verifying your identity. This extra layer of security decreases the likelihood of a hacker accessing the data in your website. Instead of just needing a username and password, the hacker will need more information to access your account when using […]

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Kristina Drobny Presents: Small Adjustments… Big Impact’s very own Creative Director, Kristina Drobny, held a seminar on Monday, January 25 for the Vermont Association of Wedding Professionals (VAWP). One of the groups hit hard by the recent pandemic has been the Vermont wedding industry. We wanted to offer up some ideas on how to make small, but meaningful changes to a […]

See More Posts In: News & Events Wrapping Up 2020

2020… what a roller coaster of a year. Looking back a year ago today, we never could have predicted what lied ahead of us. While this year will likely always be remembered for its many, many lows, upon wrapping up the year, we’d like to focus on some of the highs. First off, we made […]

See More Posts In: News & Events Company Photos – Then and Now

Every year we do a company photo with a different theme. We usually try to set a fun and outlandish tone, but 2020 required us to switch things up a bit. With this year’s photo, we wanted to capture a snapshot of our abrupt transition to working remote, and show that we’re still having fun […]