Increase Your Website’s Conversion Rate & Boost Performance with A/B Testing
You’ve heard it time and again – A/B testing is the key to boosting your website’s performance. But what does that actually mean? And how do you go about doing it?
A/B testing, also known as split testing, is a method of comparing two different versions of a webpage or app to see which one performs better. By performing A/B tests on your website, we can identify areas where improvements are needed and make changes that will help you achieve your desired results.
We provide our A/B testing services to both local businesses here in Burlington, Vermont as well as to organizations around the world. Our team of digital marketers are experts in all things A/B testing, from Google Optimize and HotJar to in-depth user experience (UX) analysis.
Our Approach to A/B Testing
The first step in the A/B testing process is exactly what you’d expect: setting up a test!
Our team of digital marketers will start off by running an initial A/B test on your website through Google Optimize. Once the test is complete, we can then use the results to identify and execute any optimizations that need to be made. For further insights on user experience, we can also install HotJar on your website to see how users are interacting with your webpages and Google Optimize experiments.
What’s Included In Our A/B Testing Services
Google Optimize A/B Testing
Using Google Optimize, our digital marketers have the ability to run A/B tests on any page of your website to help inform your digital marketing strategy. With controlled, accurate results, we can focus on changing one element at a time to optimize your website for success.
HotJar is the perfect tool for understanding how users are interacting with your website. By recording user activity and using heatmaps to track clicks and scrolls, HotJar provides us with insights on how to make your website more user-friendly.
Website Code Deployment
Once we have the results of your Google Optimize A/B tests, our web developers can help make any changes to your website quickly and easily so you can see an increase in conversions and ROI as soon as possible.
User Experience (UX) Analysis
With the combined power of Google Optimize and HotJar, our digital marketing team will be able to help you make data-driven decisions for improving your website’s user experience and design.