People’s Credit Union

What we've done

Since their inception in 1922, The People’s Credit Union has been about “people helping people,” which means making meaningful connections with their members to better understand what they need.

People’s Credit Union wanted their website to be reflective of their in-person banking experience: personalized, thoughtful, and hassle-free. This meant that the website needed to quickly serve up relevant information at the time the customer would most benefit from it.


Our implementation achieved the following goals:
  1. Easily guide members and prospects through the sales funnel.
  2. Cross-sell products and services more effectively.
  3. Provide users with an online experience that matches the customer service and brand personality experienced offline
  4. Feature a new website admin area that is easier for the People’s CU team to update, add, and curate information.

2020 was an unforgettable year, but one of my highlights was working with and launching our new website.
Bill DeWitt, EVP & Chief Marketing Officer
People's Credit Union homepage before redesign on desktopPeople's Credit Union homepage after redesign on desktop
A group of stacked hands.

Technologies Used

  • WordPress
  • Javascript
  • PHP 7
  • HTML5
  • CSS3
  • Gravity Forms
  • Stackable - Gutenberg Blocks
  • The Events Calendar
  • Relevanssi Premium
  • TablePress
  • Yoast SEO
  • CallRail Phone Call Tracking


Let’s talk about your online goals.