website design

People’s Credit Union

A credit union and community-based financial institution serving Rhode Island.

Since their inception in 1922, People’s Credit Union has been focused on “people helping people”. To them, this means working to build strong connections with their members in order to better understand their needs. Their services include everything from insurance and mortgages to business loans and savings accounts.

Visit their website

People's Credit Union homepage on laptop

Project Details

SERVICES USED
- WORDPRESS DEVELOPMENT
- WEB ACCESSIBILITY + ADA

TECHNOLOGIES USED
- WORDPRESS
- GRAVITY FORMS PLUGIN
- MODERN TRIBE EVENTS CALENDAR PLUGIN
- RELEVANSSI PREMIUM PLUGIN
- TABLEPRESS

KEY HIGHLIGHTS
- WCAG LEVEL AA CONFORMANCE
- PRODUCT WIZARD THAT GUIDES USERS THROUGH MAKING AN ACCOUNT SELECTION IN A DYNAMIC WAY
- TIME VALUE FINANCIAL CALCULATOR INTEGRATION

Person holding a phone with the people's credit union mobile menu opened

The Challenge

People’s Credit Union wanted a new website that would be reflective of their in-person banking experience: personalized, thoughtful, and hassle-free. This meant that the new website would need to quickly serve up relevant information at the time the customer would most benefit from it, as well as provide the same resources they’d have access to in-person. Overall, the main goal was to easily guide users through the sales funnel, as well as structure the new site to cross-sell products and services more effectively. Furthermore, this new website would need to have an improved experience for all users, making web accessibility a priority.

Our Approach

To achieve these goals, we built People’s Credit Union a new WordPress website with an updated, clean design. We also made sure that the new online experience would match that of their in-person banking experience by making it easy for users to access online banking and the answers to their questions via simplified service breakdowns and helpful FAQ sections. Additionally, to ensure that all users would have an improved experience on the People’s Credit Union website, we built it to meet WCAG AA conformance standards. Finally, we also created a new admin area that would allow the People’s Credit Union team to easily update, add, and curate information.