website design

Chippers

A landscaping company of arborists and horticulturalists based in Woodstock, Vermont.

Since 1986 Chippers has dedicated its mission to provide their clients with a new love and appreciation for their outdoor space. From removing trees to garden installations, Chippers promises the highest degree of professionalism and exceptional results for each and every job they undertake.

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Project Details

SERVICES USED
- WORDPRESS DEVELOPMENT

TECHNOLOGIES USED
- WordPress
- Gravity Forms Plugin
- iCheck Gateway Integration
- MailChimp Integration

KEY HIGHLIGHTS
- Engaging, premium website design
- Incorporated a Careers microsite within the main website
- Improved “Approve a Proposal” form that allows users to approve multiple proposals at once

The Challenge

The main goal of this website redesign was to create a website that illustrated the sentiment of Chippers’ work and services, particularly that these services extended beyond just tree maintenance. This new website would need to provide a more intuitive experience for users of all types, from clients to potential new hires, particularly via the main menu and the addition of more calls-to-action. Information and educational materials on the website also needed to be easier for users to discover as well.

Our Approach

To meet these needs, we created a beautiful and design-forward WordPress website, depicting the stunning results that Chippers delivers. In addition, Chippers sought to provide their website visitors with the knowledge base of their work, so we integrated their blog and added several pages with educational value. We also incorporated a Careers Microsite, with its own landing page. This microsite gives Chippers the opportunity to appeal to potential new hires within their ideal demographics.