website design
S.D. Ireland Construction
A family-owned construction company based in Williston, Vermont specializing in concrete, site work, and paving services.
S.D. Ireland has built a legacy of excellence across Vermont through generations of skilled craftsmanship and unwavering commitment to quality. What began as a small local ready mix concrete business has grown into one of Northern Vermont’s largest concrete construction companies and general contractors, offering comprehensive services from excavation and paving to precast concrete products and property development. Rooted in values of hard work, integrity, and community dedication, S.D. Ireland takes a hands-on approach to every project, creating structures that stand the test of time while actively giving back to the Vermont communities they serve.
Project Details
- SERVICES USED
- TECHNOLOGIES USED
- WordPress
- Gravity Forms
- Advanced Custom Fields
- KEY HIGHLIGHTS
- Consolidation of Two Websites into One
- One of Two Simultaneous Website Redesigns
The Challenge
S.D. Ireland approached our team with numerous website challenges. Their existing site failed to reflect their business on multiple levels, as it didn’t showcase their full range of services; lacked a portfolio of completed projects; was missing key sections, such as the company’s mission, vision, history, leadership, and team; and their project estimate tool was difficult to find, buried across multiple pages of the site. The project also required consolidating content from S.D. Ireland’s separate Cancer Research Fund website, bringing all information under a single unified domain. In addition to addressing these content gaps and technical lifts, our main goals were to deliver a modern design aligned with S.D. Ireland’s brand identity and provide an intuitive content management system for easy admin updates.
Our Approach
Addressing these challenges required a strategic, user-centered approach. Our team first focused on creating clear user pathways for each audience – homeowners, contractors, and municipal agencies. For residential prospects specifically, we ensured S.D. Ireland’s capabilities in this sector were front and center, correcting the misconception that they only handled large-scale commercial work. We also restructured the site architecture, made the project estimate form route to the correct employee, and developed an optimized careers section to streamline recruitment. Throughout design and development, we prioritized SEO and accessibility best practices to improve search rankings and usability. The final result is a modern, unified digital presence with a user-friendly CMS that empowers the S.D. Ireland team to manage content independently while serving their diverse customer base effectively.
Homepage Layout & Design
Builds trust and drives engagement by showcasing S.D. Ireland’s expansive services, projects, and community impact through a clear, user-friendly interface.
- Clean Header With CTA Buttons
- Sections to Highlight Story & Community Ties
- Clear Services Grid
- Project Estimate CTAs
Concrete Construction Service Page
Communicates expertise and reliability by clearly outlining SD Ireland’s concrete construction services, while optimizing for conversion through strategic calls to action, accessible contact forms, and a streamlined user experience.
- Strategic Header CTAs
- Clear Outline of Services With Itemized List
- Related Services Section
- Schedule an Estimate Block & Footer Form
Hear From S.D. Ireland
Alyssa Buckley Couture
What a positive experience working with Bytes.co on TWO new websites for S.D. Ireland Companies. Everyone on the Bytes.co team is super helpful and knowledgeable, making a big task very manageable. Grateful to our project manager, Lauren, and the whole squad behind the scenes who launched us. Thank you!
Cancer Research Page
Highlights S.D. Ireland’s long-standing commitment to community impact by consolidating a previously separate Cancer Research website into their main site, ultimately creating a thoughtfully designed page that showcases the fund’s mission and encourages donations.
- Dynamic Count Up Block in Header
- Donation Information & CTAs
- Story & Community Impact Sections
