website design

Wild Apple Graphics

A fine art publisher and licensor based in Woodstock, Vermont.

Wild Apple works with artists to license and publish their incredible work with wall decor and decorative product manufacturers. From stunning framed and canvas art collections to art-inspired stationery, ceramics, dinnerware, napkins, bath sets, towels, mugs and more, Wild Apple art turns the ordinary into the extraordinary.

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Project Details

SERVICES USED
- WORDPRESS DEVELOPMENT

TECHNOLOGIES USED
- WordPress
- Gravity Forms Plugin
- Modern Tribe Events Calendar Plugin
- Salesforce Integration
- Elvis Database API
- MailChimp Integration

KEY HIGHLIGHTS
- Custom WordPress Theme
- Custom Product Filters (Layered Navigation)
- Dynamically Generated Post Content

The Challenge

Wild Apple had quite a few needs for their new website, though their primary goals were to create an improved user experience for customers and streamline the sales process from both an internal and external perspective. Additionally, this new website would have to efficiently accommodate and organize regular, large data imports from Wild Apple’s database. This piece of the project was particularly important, given the new website’s focus on its catalogue and art search process.

Our Approach

We built Wild Apple a new, custom WordPress website that dynamically creates, filters and tags thousands of creative assets in WordPress from a nightly data feed importer. Customers can now utilize Wild Apple’s new, easy-to-use art search and filtering system, gain quick access to revamped portfolios, and enjoy a simplified account creation process. All in all, this new website serves to both improve customer retention and engagement while simultaneously helping to build efficiencies in Wild Apple’s sales department.