Digital Marketing
K.L. Jack
A family-owned distributor of industrial fasteners, tools, safety supplies, chemicals, and more.
Originally based in Portland, Maine, K.L. Jack has proudly been supplying Construction and Manufacturing industries since 1979, and is home to the state’s largest inventory of fasteners. Given their consistent and rapid annual growth, K.L. Jack turned to Bytes.co to handle their digital marketing strategy, which includes SEO and Google Ads.
Project Details
- SERVICES USED
- KEY HIGHLIGHTS
- SEO: Revenue attributed to organic traffic has increased by 374%, the greatest increase of any traffic source
- Google Ads: Traffic generated from these campaigns now accounts for the most sessions, users, new users, and transactions of any traffic source
Search Engine Optimization (SEO)
Our relationship with K.L. Jack began in April 2020, when the company made the decision to further grow their online presence. Over the past two years, we’ve been able to help K.L. Jack’s organic traffic improve dramatically through our search engine optimization (SEO) efforts. Compared to performance prior to our management, revenue attributed to organic traffic has increased by 374%, the greatest increase of any traffic source.
SEO & Organic Traffic Improvements
Increase in Site Sessions
Increase in Site Users
Increase in New Site Users
Increase in Transactions
Increase in Conversion Rate
Increase in Revenue
Google Ads Management
Prior to our management, K.L. Jack had never tried running Google Ads before, so we were able to start their account from scratch. Boosting their eCommerce platform was a high priority, so we first set them up with a successful Google Shopping campaign and product feed.
For increased brand and product awareness, we also created strategic Search and Display campaigns in order to help convert and target qualified audiences. K.L. Jack’s Google Ads campaigns have proven incredibly successful, as the traffic created from these campaigns now accounts for the most sessions, users, new users, and transactions of any traffic source on the K.L. Jack website.
Google Ads Account For
Of Total Site Sessions
Of Total Site Users
Of Total New Site Users
Of Total Transactions
Of Total Revenue
Hear From K.L. Jack
Stephen Prescott Jr.
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