Windows & Doors by Brownell
What we've done
Windows & Doors by Brownell is a 100% family and employee-owned company based in Williston, Vermont and West Lebanon, New Hampshire that specializes in the sales and installation of Marvin windows and doors. Since its inception in 1991, Windows & Doors by Brownell has prided itself on providing its customers with high-quality products and top-tier customer service.
Windows & Doors by Brownell needed a website partner to modernize and streamline its previous WordPress website. Although its previous website was functional, there was a surplus of content and some redundancy, which tended to overwhelm users. Additionally, Windows & Doors by Brownell wanted a website that would be accessible to all of its customers. Therefore, the new website had to be easily navigable for homeowners, architects, and builders while also clearly communicating Windows & Doors by Brownell’s brand message of warmth and customer service.
Keeping these issues in mind, our team of web developers created a new WCAG 2.1 AA conforming WordPress website for Windows & Doors by Brownell that highlights both its product offerings and its brand. To accomplish this and streamline the user experience, we reorganized existing website content, created a mega menu to better present product options, added a website search capability, and built out a designated resources section for customers. Finally, we opted for a balance of product and lifestyle photography to give a simultaneously relatable and aspirational feel.
