Facebook’s Collection Ads are a powerful and effective tool for businesses of all sizes. Collection Ads show off multiple products at once, in a visually-appealing, scrollable format. This is perfect for businesses that sell a variety of products, as it allows them to showcase their offerings in a single ad.
What is a Facebook Collection Ad?
So what’s the big deal with these ads anyway? According to Facebook Business, people love videos, and they want to see products featured as they exist in real life. As a result, Facebook has released a mobile-only ad format that gives the people what they want! A Collection Ad features a larger photo or video at the top of the ad, and then smaller product images underneath. When a potential customer clicks the ad, it funnels them to a place where they can make a purchase, giving the user a streamlined and interactive experience with the ad.
What is the Difference Between Carousel and Collection Ads?
There are a variety of Facebook ad formats to choose from, each with its own benefits. Facebook Collection Ads, for example, are well-suited for driving conversions and can be used to showcase a product catalog or a specific sale or promotion. Facebook Carousel Ads, on the other hand, consist of a series of images or videos that users can scroll through. So which ad format is right for you? It all depends on your objectives.
If you’re looking to increase sales, Facebook Collection Ads are a great option. Facebook Carousel Ads are also effective at driving sales, but they’re better suited for telling a story or highlighting multiple products. For example, if you’re selling a new line of clothing, you could use Facebook Carousel Ads to tell your brand’s story or to highlight different features of your product, such as color options or sizes.
How to Setup Collection Ads on Facebook
To set up a Facebook Collection Ad, you’ll need a catalog as well as multiple videos and images. Next, within Facebook Ads Manager, make sure that the campaign you’re running has an objective that is compatible with Collection Ads, such as reach, traffic, or conversions. Once you’ve confirmed the rest of your campaign’s information, within the Ad Setup section, choose “Collection” as your ad type. From here you will be able to specify the products you’d like to use, your ad’s Instant Experience, as well as any ad creative and copy. One you’ve finalized the rest of your new Collection Ad, publish it to pass it through to Facebook’s review process. If approved, your ad will go live and start running!
How Many Products Do You Need for a Collection Ad?
To run Collection Ads, you need a minimum of four products, although it is recommended that you have more. However, you can only feature up to four product images or videos at a time in a Collection Ad. These four products can either be set to display in a specific order or Facebook can dynamically arrange them for you.
Benefits of Facebook Collection Ads
Facebook Collection Ads are a beneficial format for businesses as it allows them to provide more information to customers while also increasing the potential for clicks and conversions. If an ad includes multiple product images, a Facebook user is more likely to stop and take a closer look. Additionally, Facebook Collection Ads provide more insight into the customer journey. Including multiple products in an ad lets businesses easily see which products are popular with their target audience, allowing them to make the necessary changes to their marketing strategy. Overall, Facebook Collections Ads are a valuable tool for marketers and can increase product visibility, click-through rates, and conversions.
Facebook Collection Ad Examples
Our team of digital marketers are experts at creating Facebook Ads that are both eye-catching and effective. Take a look at a few Facebook Collection Ads examples below to see what we mean.
Pretty cool, right? We think so. If you agree, feel free to get in touch with us to learn more about our Facebook Ads management services. As Burlington, Vermont’s top Facebook marketing company, we pride ourselves on being Facebook experts. We’d be happy to help you set up and manage your Facebook Collection Ads.