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How to Make a Holiday Marketing Calendar

Employees working on a holiday marketing calendar together

What is a Holiday Marketing Calendar?

A holiday marketing calendar is used to schedule social media posts, email blasts, and alike marketing content during the holiday season. By creating a calendar with a list of scheduled posts and blasts, you can begin to think about the promotions and products you want to advertise during the holiday season. 

Why Do I Need a Holiday Marketing Calendar?

Generate Holiday Sales and Promotional Ideas

First and foremost, creating a holiday marketing calendar will start to get your marketing team thinking about promotions and sales over the holidays. How are you going to make your products or services stand out from competitors this holiday season? Your calendar will allow you to begin generating ideas sooner rather than later, then plan accordingly.

Create the Content Needed to Promote these Ideas

Now that you have begun to generate ideas for your holidays sales and promotions, it’s time to start curating content to post and email. You may need to create some designs for social media or a new template for your email newsletter. It’s wise to begin creating and curating that content now, so when the time comes, you can send it right off.

Holiday Branding is a Must!

Along with creating new content, you may want to start thinking about your holiday brand. There’s an endless list of ways your can optimize your brand for the holiday season, including:

  • Update the banner on your homepage to a festive image
  • Update your logo to add a bit of holiday flare
  • Integrate some holiday colors into your email template for holiday specific content

Hold Yourself Accountable

By creating a holiday marketing calendar, you are holding yourself accountable for posting and advertising during the holiday season. That time of the year can become overwhelming. By building a schedule to stick to, you’re MUCH more likely to actually get it done.

How Do I Make a Holiday Marketing Calendar?

First off, include key members of your marketing team and/or leadership team to get their opinions as well. Once you’ve come up with a strategy, add it to your calendar and get started!

If you’re a digital marketing client with Bytes.co, talk to your digital marketing specialist about your digital marketing strategy this holiday season. The members of our team would love to help you strategize your marketing plan sooner rather than later. 

If you’re not a client of ours, feel free to set up a meeting with our sales team and find out how we can help your eCommerce business this holiday season.

Abby Rajotte

Abby Rajotte

Abby began working for Bytes.co in September 2017. Abby has worn a few different hats since starting at Bytes.co. Initially her role began in the billing and administration department, but has since transitioned to sales and internal marketing. You will likely find yourself speaking with Abby during your free consultation.

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