Case STudy

Burlington Furniture

An independent, locally owned furniture retailer and design center in Burlington, Vermont.

Burlington Furniture has been the one-stop-shop for furniture, lighting and design services in Burlington, Vermont for 30+ years. They currently occupy a 28,000 square foot showroom filled with a wide range of modern and contemporary home furnishings.

Visit their website

Project Details

SERVICES USED
- Search Engine Optimization (SEO)

TECHNOLOGIES USED
- WordPress
- Embedded Google Map
- Gravity Forms Plugin

KEY HIGHLIGHTS
- Modernized, Mobile Friendly Design
- Client Portal to determine status of order and inquire about a service
- Google Ads now account for a strong share of sessions, users, and leads

Google Ads Management

Burlington Furniture began working with us in 2016. Prior to our management, Burlington Furniture didn’t have any experience with digital marketing, and had no trackable goals on their website. To start, we set up Google Search campaigns and conversion tracking to capture leads from general searches for furniture locally, the different types of furniture they stock, as well as searches for their brand name. After seeing strong success with these campaigns, Burlington Furniture quickly signed on for more of our digital marketing services, including Facebook advertising, social media management, and email marketing.

Over time, our Google Ads strategy evolved, causing us to test new campaign types and promote different product lines. Now, we utilize a combination of Google Search and Performance Max campaigns to comprehensively target customers at different levels in the sales funnel. Burlington Furniture’s trust and willingness to test new platforms and strategies makes them an ideal client. By doing so, our team has been able to narrow down the methods of digital marketing that work best for their digital success.

Burlington Furniture’s Google Ads Campaigns Account For

of Total Sessions

of Total Site Users

of Total New Site Users

of Goal Completions

Website Design

The Challenge

Shortly after coming on as a digital marketing client, Burlington Furniture decided to do a full website redesign to help build a connection with customers shopping online. Ideally, this new website would not only demonstrate the breadth of products and design services that Burlington Furniture offers, but would also provide a similar experience for customers browsing the physical showroom in Burlington, Vermont. The ultimate goal was to find a way to still personalize the customers’ sales experience online, and ultimately get them to come into the local store to make a purchase.

Our Approach

To accomplish these goals, we worked closely with a local creative agency to incorporate a “design-forward” experience of visiting the physical furniture showroom on the website. Common pages also feature unique designs, making each page feel as though it was its own micro website. Additionally, with the new website’s responsive and modular design, Burlington Furniture now has the flexibility to add and remove content easily in order to add products, promote interior design trends, and feature new arrivals. As a result, the new website is both clean and easy to navigate, and ultimately draws customers to Burlington Furniture’s contemporary furnishings.