website design
Jude Connally
A women’s clothing retailer offering colorful and bold designs in wearable silhouettes.
Jude Connally, a women’s clothing brand headquartered in New Jersey, emerged from the visionary mind of its founder, Jude Connally Zimmerman herself. Driven by the desire to address a void she recognized in the fashion industry, she created a brand for women centered around style, affordability, comfort, and practicality. Each garment is thoughtfully crafted in the United States using fabrics that prioritize ease of wear. Above all else, Jude Connally’s ultimate mission is to empower women to radiate confidence and embrace life’s every moment, irrespective of the occasion at hand.
Project Details
- SERVICES USED
- TECHNOLOGIES USED
- Shopify
- Shopify Apps Integration
- Custom Logic & Badges
- Customer Notification Popups
- KEY HIGHLIGHTS
- Highly-Customized Shopify 2.0 Re-Theme
The Challenge
While Jude Connally was comfortable in their old Shopify theme, they wanted to elevate their design to better convey their brand and lifestyle, while providing a more frictionless shopping experience for their high-end users. This would need to be accomplished by adding in custom features and functionality across the site. Jude Connally also wanted to provide their team with greater control and flexibility while managing and editing all parts of their online storefront, starting with utilizing a Shopify 2.0 template to re-theme the site.
Our Approach
To achieve each of these goals, we built the Jude Connally team a highly-customized Shopify 2.0 theme, which leverages a combination of custom coding, apps and Shopify 2.0’s native metafields functionality throughout the page templates. Highlights include the filtering by custom badges and color functionality on the category pages, the inclusion of swatches on product pages, and the implementation of an “out of stock” email popup. Combined with a sitemap optimized for merchandising and shopping, this new storefront provides Jude Connally’s customers with an improved user experience, ultimately streamlining the conversion process.
Homepage Layout & Design
Provides users with a more design-forward shoppable experience that conveys the Jude Connally lifestyle brand.
- Hero Section & Call-to-Action
- Featured Products & Collections
- Shop the Look Block With Tagged Products
- Seasonal Collection Video Feature
Hear From Jude Connally
Tori Shimp
Search Engine Optimization (SEO)
Our search engine optimization (SEO) project with Jude Connally began in April 2023. Our primary goals for this project were to optimize the Jude Connally website for visibility, engagement, and conversions – specifically transactions. To accomplish this, our top-level strategy consisted of ensuring all category pages, seasonal collections, and trending topics had optimized metadata and on-page content. Our team focused on high-value keywords like “American-made dresses”, “women’s skorts”, and “resort wear for women” to align with customer interests and search intent, and also strategically crafted and placed optimized written content on category and collection pages.
New, optimized pages were created as needed to support Jude Connally’s product launches, and our team also conducted a technical cleanup in order to streamline navigation and URL structure, remove duplicate content, ensure accurate product tagging, and boost internal linking. As a result of our on-page content optimizations, Jude Connally has seen substantial increases in their total keywords ranking in top positions. Total keywords in positions 1-3 saw a 213.46% increase, while those in positions 4-10 saw growth of 296.34. Further evidence of this growth can be seen in the 23.34% increase in total ranking organic pages, along with the 60% increase in organic sessions and 64% increase in revenue attributed to organic traffic.
SEO & Organic Traffic Improvements
Increase in Site Sessions
Increase in Site Users
Increase in Transactions
Increase in Revenue
Organic Keyword Rankings
Increase in Total Keywords in
Positions 1-3
Increase in Total Keywords in
Positions 1-10
Increase in Total Keywords in
Positions 1-20
Increase in Total Ranking Keywords
