Digital Marketing

K.L. Jack

A family-owned distributor of industrial fasteners, tools, safety supplies, chemicals, and more.

Originally based in Portland, Maine, K.L. Jack has proudly been supplying Construction and Manufacturing industries since 1979, and is home to the state’s largest inventory of fasteners. Given their consistent and rapid annual growth, K.L. Jack turned to Bytes.co to handle their digital marketing strategy, which includes SEO and Google Ads.

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Collage of K.L. Jack images, including a truck and a business location

Project Details

SERVICES USED
- SEARCH ENGINE OPTIMIZATION (SEO)
- GOOGLE ADS MANAGEMENT

KEY HIGHLIGHTS
- SEO: Revenue attributed to organic traffic has increased by 374%, the greatest increase of any traffic source
- Google Ads: Traffic generated from these campaigns now accounts for the most sessions, users, new users, and transactions of any traffic source

Search Engine Optimization (SEO)

Our relationship with K.L. Jack began in April 2020, when the company made the decision to further grow their online presence. Over the past two years, we’ve been able to help K.L. Jack’s organic traffic improve dramatically through our search engine optimization (SEO) efforts. Compared to performance prior to our management, revenue attributed to organic traffic has increased by 374%, the greatest increase of any traffic source.

SEO & Organic Traffic Improvements

Increase in Site Sessions

Increase in Site Users

Increase in New Site Users

Increase in Transactions

Increase in Conversion Rate

Increase in Revenue

Google Ads Management

Prior to our management, K.L. Jack had never tried running Google Ads before, so we were able to start their account from scratch. Boosting their eCommerce platform was a high priority, so we first set them up with a successful Google Shopping campaign and product feed.

For increased brand and product awareness, we also created strategic Search and Display campaigns in order to help convert and target qualified audiences. K.L. Jack’s Google Ads campaigns have proven incredibly successful, as the traffic created from these campaigns now accounts for the most sessions, users, new users, and transactions of any traffic source on the K.L. Jack website.

Google Ads Account For

Of Total Site Sessions

Of Total Site Users

Of Total New Site Users

Of Total Transactions

Of Total Revenue

Hear From K.L. Jack

Stephen Prescott Jr.

After 2 years of developing our new eCommerce website, we were still missing something. After we launched the site we didn’t see immediate results and knew that we needed to add in additional digital marketing and paid ad campaigns to get the added online revenue results we were looking for. That’s where Bytes came in and managed our digital marketing efforts to get us positive & consistent results month after month.

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