K.L. Jack

What we've done

K.L. Jack is a family-owned distributor of industrial fasteners, tools, safety supplies, chemicals, and more. Originally based in Portland, Maine, K.L. Jack has proudly been supplying Construction and Manufacturing industries since 1979, and is home to the state’s largest inventory of fasteners. Given their consistent and rapid annual growth, K.L. Jack turned to Bytes.co to handle their digital marketing strategy, which includes SEO and Google Ads.



Our relationship with K.L. Jack began in April 2020, when the company made the decision to further grow their online presence. Over the past two years, we’ve been able to help K.L. Jack’s organic traffic improve dramatically through our search engine optimization (SEO) efforts. Compared to performance prior to our management, revenue attributed to organic traffic has increased by 374%, the greatest increase of any traffic source.

K.L. Jack’s SEO & Organic Traffic Improvements:


Increase in Site Sessions


Increase in Site Users


Increase in New Site Users


Increase in Transactions


Increase in Conversion Rate


Increase in Revenue

Google Ads

Prior to our management, K.L. Jack had never tried running Google Ads before, so we were able to start their account from scratch. Boosting their eCommerce platform was a high priority, so we first set them up with a successful Google Shopping campaign and product feed. For increased brand and product awareness, we also created strategic Search and Display campaigns in order to help convert and target qualified audiences. K.L. Jack’s Google Ads campaigns have proven incredibly successful, as the traffic created from these campaigns now account for the most sessions, users, new users, and transactions of any traffic source on the K.L. Jack website.

K.L. Jack’s Google Ads Campaigns Account For:

iPad with K.L. Jack Google Shopping Ads

Of Total Site Sessions


Of Total Site Users


Of Total New Site Users


Of Total Transactions


Of Total Revenue

After 2 years of developing our new eCommerce website, we were still missing something. After we launched the site we didn't see immediate results and knew that we needed to add in additional digital marketing and paid ad campaigns to get the added online revenue results we were looking for. That's where Bytes came in and managed our digital marketing efforts to get us positive & consistent results month after month. We look forward to working with Bytes for years to come.
Stephen Prescott Jr., Marketing & Technology Manager


Let’s talk about your online goals.