A nonprofit organization that provides support to those impacted by suicide or struggle with feelings/thoughts of suicide.
Through their 24/7 helpline, grief support services, and community education, Samaritans works tirelessly to help those affected by suicide, particularly those local to Massachusetts. The organization began 47 years ago and has since expanded all over the world. The Samaritans have answered over 3 million calls, chats, and texts from those who are struggling and have supported 15,000+ suicide loss survivors in their grief journeys.
In 2020, Samaritans decided it was time to revamp their existing website. Their website visitors typically fall under one of three categories: a person experiencing suicidal thoughts, a person who has lost someone to suicide, or a person who is interested in participating in suicide prevention workshops. Therefore, our number one objective was to provide resources and answers as quickly as possible, as the website is the gateway to users finding the help that they need. Additionally, Samaritans wanted this new website to be built to meet web accessibility success criteria for improved user experience and more equal access to services.
To start off, we wanted to give the Samaritans website a welcoming, compassionate look and feel and provide multiple channels for a user to self-select a path to take. We also built their website to be fully WCAG 2.1 AA conforming, ensuring that everyone now has access to Samaritans’ lifesaving services. We also organized content very intentionally in order to effectively communicate the impact this organization has on thousands of people through collections of stories, testimonials, and images. Given the significant impact Samaritans has on thousands of lives daily, we’re incredibly honored to have been chosen to rebuild their website.
Homepage Layout & Design
Speaks to each of Samaritans’ different users, and allows them to quickly self-select a path based on their specific needs.
- Clear Calls-to-Action
- Multiple Ways For a User to Reach Out
- Services Breakdown
- Resources Section