Holiday eCommerce Tip # 1 – Improve Site Speed

What is Site Speed?

Website speed or website performance refers to how quickly a browser is able to load web pages from a given website. Essentially, how quickly can web pages download from a hosting server and display onto the web browser. In order to find out what your page speed is, use Page Speed Insights

Why is improving your page speed important?

The amount of time it takes for your website to load could be the difference between generating a lead or losing one. According to BBC, 50% of people won’t wait for a website to load if it takes more than 3 seconds. That means you’re losing about 50% of visitors who could have made a purchase on your eCommerce website. 

In addition, your page speed performance directly affects your SEO rankings. Google accounts for several factors when ranking your website, including bounce rate, the amount of time a visitor spends on your page, the number of visitors who make a conversion on your website, page speed, and more. So how fast should your website load in order to rank high in the eyes of Google? SEM Rush provides a glimpse into the web’s averages:

  • If your website loads in 5 seconds, it’s faster than ~25% of the web
  • If your website loads in 2.9 seconds, it’s faster than ~50% of the web
  • If you website loads in 1.7 seconds, it’s faster than ~75% of the web
  • If you website loads in 0.8 seconds, it’s faster than ~94% of the web

How to Improve your Site Speed

There are a number of things you can do to improve your website’s performance:

  1. Reduce Redirects
  2. Combine and Minify HTML, CSS, and JavaScript Files
  3. Enable Browser Caching
  4. Improve Server Response Time
  5. Use a Content Distribution Network (CDN)
    CDN’s are network servers that are used to distribute the load of delivering content
  6. Optimize your Images
    Ensure your images are in the correct file format: PNGs are best for graphics while JPEGs are better for photographs

Need help improving your eCommerce website speed? Contact Bytes.co for help. By migrating websites onto our servers and optimizing hundreds of websites improve their site speed and performance. 

Don’t wait until December! Contact us today so your eCommerce website is ready for the holiday rush!

More Things to Think About. . .

With the holiday season fast approaching, it’s crucial that your eCommerce website is prepared for the sudden surge in sales. To help, we’ve put together a list of the twelve most important things for eCommerce websites to have in order to smoothly navigate this exciting and chaotic time of year.

improve page speed Holiday eCommerce Tip #1 – Improve Site Speed

Local Listings icon Holiday eCommerce Tip #2 – Update Local Listings

Product Feed icon Holiday eCommerce Tip #3 – Put Together a Product Feed & Turn On Google Shopping Ads

Lead Magnet icon Holiday eCommerce Tip #4 – Create a Lead Magnet

Holiday Calendar icon Holiday eCommerce Tip #5 – Make a Holiday Marketing Calendar

Installment Payment Software icon Holiday eCommerce Tip #6 – Integrate Installment Payment Software

Gift Wrapping icon Holiday eCommerce Tip #7 – Add Gift Wrapping as an Option at Checkout

Retargeting Ads icon Holiday eCommerce Tip #8 – Implement a Retargeting Strategy

Reduce Friction in Checkout Flow icon Holiday eCommerce Tip #9 – Reduce Friction in Your Checkout Flow

Enable Backorders icon Holiday eCommerce Tip #10 – Enable Backorders

Optimize Catalogue icon Holiday eCommerce Tip #11 – Optimize Your Catalog

Live Chat Support icon Holiday eCommerce Tip #12 – Add On-Site Chat Support