At Bytes.co, we take pride in delivering websites that not only look great but also function seamlessly to meet our clients’ evolving needs. Our latest project saw us partnering with Green Mountain Solar (GMS) and Granite State Solar (GSS) to transition their websites from the HubSpot CMS to WordPress—a move designed to enhance flexibility and cost efficiency while maintaining a high-quality digital presence.

The Vision: Replatform from HubSpot to WordPress in 1-Month

Green Mountain Solar and Granite State Solar had originally built their websites on HubSpot’s CMS to take advantage of its robust CRM tools. However, with their transition to ServiceTitan for CRM management, maintaining their sites on HubSpot had become an unnecessary commitment. The challenge? Replatform both websites before the New Year to avoid additional service fees—all while ensuring a smooth transition without disrupting their digital presence or sacrificing quality.

The Project: A WordPress-Powered Future

To provide GMS and GSS with the best possible solution, we moved both websites to WordPress, leveraging its user-friendly interface, robust functionality, and scalability. This shift allows them to easily manage their content, benefit from an extensive ecosystem of plugins, and expand their website’s capabilities over time—all without excessive costs.

Key Project Highlights:

Theme-Based Design: We selected a pre-built WordPress theme closely aligned with the existing design to maintain brand consistency while improving overall user experience and helping us roll-out two new websites as quickly as possible.
Gutenberg Editor + Readymade Patterns: Using WordPress’s block-based editor, we ensured the new sites were modular, easy to update, and visually engaging. With readymade patterns created just for the client’s needs, adding new content and maintaining existing pages will be a snap.
Content Migration Plan: Blog posts were exported from HubSpot and imported into WordPress to not lose any important content.
Streamlined Functionality: Forms were rebuilt using Gravity Forms, ensuring smooth customer interactions without excessive custom coding.
Accessibility Considerations: As with all our websites, we apply a foundation of web accessibility best practices to reduce barriers to entry for people with disabilities.

A Continued Partnership in Digital Success

Green Mountain Solar and Granite State Solar were already valued clients, working with Bytes.co for Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Now that their websites are on WordPress, it will be even easier for our team to optimize content for search, making sure they continue to rank well and attract the right audience.

During the replatform process, the development team worked closely with our digital marketing team to make strategic improvements to the overall user experience. Our goal was to ensure that when a user lands on a page, they can quickly find the information they need, whether it’s learning about solar solutions, exploring financing options, or getting in touch with the team. This thoughtful approach will help drive engagement and conversions across the site.

The Outcome: Two New Websites, Ready to Shine

By transitioning to WordPress, Green Mountain Solar and Granite State Solar now have websites that are more cost-effective, scalable, and easier to manage. The updated designs enhance the user experience, streamline content management, and position both brands for future growth in the renewable energy space.

What the Client Had to Say:

“I have worked with Bytes.co for both ongoing SEO/SEM as well as to conduct a Website Redesign project under a very short timeline. In short—Bytes are amazing! Super professional, reliable, responsive, and true experts at what they do. On top of that, they are all just genuinely kind people and great to work with! I highly recommend them if you’re looking for an SEO/SEM partner or need a high-quality website redesign. Thank you to the whole Bytes team for being a great partner!”

Explore the New Websites

We’re excited to showcase the brand-new websites for Green Mountain Solar and Granite State Solar. Visit their sites to see their fresh new look, learn more about their services, and explore how they’re making solar energy more accessible in Vermont and New Hampshire.