website design
Artisan Learning
A woman-owned firm specializing in creating custom-designed learning solutions for organizations.
Artisan Learning believes boring training is risky. They specialize in learning strategy and curriculum design that leave people wanting more. Artisan Learning’s custom-designed learning solutions include e-learning, video-based and cohort-based learning, instructor-led training, as well as course translation and maintenance services. Their process is iterative and collaborative – a partnership that combines a client’s content expertise with Artisan Learning’s instructional design expertise. The outcome is highly customized content that engages learners and changes organizations.
Project Details
- SERVICES USED
- TECHNOLOGIES USED
- WordPress
- Gravity Forms
- MailChimp Integration
- FTP Server
- KEY HIGHLIGHTS
- Sleek, Clean, & Modernized Design
- Restructured Navigation
- Built to Meet WCAG 2.1 Level AA Standards
The Challenge
Artisan Learning initially approached us with a few key objectives for a new website: a refreshed design, a new site architecture, and adherence to WCAG 2.1 Level AA compliance standards. The overarching goal was to elevate Artisan Learning’s online presence, positioning them as the leading partner for custom-designed learning solutions. Having just completed a brand overhaul, the new website would need to reflect this evolution, embodying Artisan Learning’s fun personality while also effectively differentiating them in a competitive market. To further improve user experience on the frontend, the site would also require a full navigational restructuring, as well as web accessibility work to ensure that it would meet WCAG 2.1 Level AA compliance standards. Finally, the backend of the site also needed updating in order to make content changes smoother for site administrators.
Our Approach
To achieve Artisan Learning’s objectives, we developed a bespoke WordPress website that perfectly captures their curious and imaginative brand personality while maintaining a sleek, professional aesthetic. Our approach included a complete design overhaul, incorporating modern and visually dynamic elements that engage the user. We reimagined the site architecture to ensure a streamlined navigation, making it easier for visitors to find resources quickly and efficiently. Prioritizing accessibility, we also ensured the site met WCAG 2.1 Level AA compliance standards, enhancing the user experience for all visitors and underscoring Artisan Learning’s commitment to inclusive learning. The final result is a highly customized website with a thoroughly improved user experience on all fronts: the perfect extension of Artisan Learning’s brand refresh.
Homepage Layout & Design
Communicates the value of Artisan Learning’s services while simultaneously positioning them as an imaginative, supportive learning partner.
- Clean, Action-Oriented Hero Section
- Services Navigational Blocks
- Portfolio Section
- Shorter Homepage to Reduce Scroll and User Drop-Off
Custom-Designed Learning Page
Highlights Artisan Learning’s expertise in creating tailored educational experiences through a clean, intuitive layout with engaging visuals and clear, informative content.
- Simple Hero Section
- Guided Tour of the Creation Process
- Services Navigational Blocks
- More to Explore Section
Hear From Artisan Learning
Greg Duncan
Portfolio Pages
Showcase Artisan Learning’s diverse capabilities with a structured combination of engaging lifestyle imagery, testimonials, and concise project overviews.
- Project Overview
- Featured Video
- Project Approach Icon List
- Testimonial
