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Lippa’s Estate and Fine Jewelry

A fine jeweler curating and specializing in estate and vintage pieces.

Lippa’s Estate and Fine Jewelry is a distinguished destination for exquisite pieces that reflect timeless elegance and exceptional craftsmanship. With a legacy spanning decades, Lippa’s curates a collection of vintage and estate jewelry that captures the allure of bygone eras. Offering a unique blend of timeless beauty and historical significance, Lippa’s showcases a variety of styles and periods, ensuring every collector and connoisseur discovers an heirloom-quality piece that resonates with their unique taste and style.

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The new Lippa's homepage on a laptop

Project Details

    • WordPress
    • WooCommerce
    • Gravity Forms
    • WooCommerce Wholesale Plugins
    • WooCommerce Product Plugins
    • Modernized Design Using a Customized, Pre-Built WordPress Theme
    • Customer & Wholesale Functionality
    • Optimized for eCommerce Purchases & Leads
A woman sitting on her couch and using her laptop to shop for a amethyst and citrine ring on the Lippa's Estate & Fine Jewelry website

The Challenge

Lippa’s was on a mission to revamp their online presence with a modernized website, driven by the goals of boosting online sales and solidifying their reputation as a highly educated entity in the jewelry industry. To establish this trust with customers, the new site would have to effectively communicate Lippa’s expertise and verified product quality, while simultaneously providing a frictionless shopping experience for both regular customers and wholesalers. Additionally, to help bridge online and in-person sales channels, the new site would also have options for users to make appointments or contact the Lippa’s team directly – particularly important given the high value of their inventory. Lastly, another key objective was to underscore Lippa’s comprehensive offerings beyond retail, showcasing their capabilities in jewelry purchases, appraisals, designs, repairs, and more.

Our Approach

Our first step in the redesign process was migrating Lippa’s existing BigCommerce website over to WooCommerce for enhanced flexibility and a modernized design. Next, to improve the customer shopping experience, we added a variety of product functionalities, including wishlists, side-by-side comparisons, advanced search and filters, and also optimized for conversions by providing both checkout and contact points. Wholesalers now also have greater access to Lippa’s inventory, with different pricing, shipping, and payment terms than direct to consumer customers. Lippa’s other services, such as appraisals and repairs, are now better showcased on the site as well, highlighted in the main menu and throughout the site. All in all, the new site better reflects Lippa’s position as a reputable industry expert and destination for those seeking exceptional jewelry and service.

Screenshot of the new Lippa's Estate and Fine Jewelry website homepage

Homepage Layout & Design

Highlights Lippa’s exquisite product offerings in an organized, redundant fashion to encourage browsing and expedite the navigation process.

  • Mega Menu
  • New Arrivals & Owners’ Picks Product Grids
  • Link Boxes to Jewelry Services
  • Shop By Time Period Category Breakdown

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