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Stave Puzzles

An artisanal puzzle company renowned for their unique handcrafted wooden jigsaw puzzles.

Since 1974, Stave Puzzles has been crafting exceptional hand-cut wooden jigsaw puzzles from their headquarters in White River Junction, Vermont. Each Stave puzzle is distinguished by its use of distinctive whimsical pieces, irregular edges, and intricate designs, setting them apart from traditional jigsaws. The company takes pride in creating heirloom-quality puzzles that captivate and entertain, making Stave Puzzles a sought-after choice for collectors and puzzle aficionados alike.

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2024 AVA Digital Awards Gold Winner logo
A handcrafted wooden Stave Puzzle featuring an Asian woman and cherry blossoms

Project Details

    • Extensive on-page optimizations to help boost visibility for different puzzle niche keywords
    • Large year over year increases in organic traffic and transactions as a result of SEO efforts

Search Engine Optimization (SEO)

Stave Puzzles originally approached us in Quarter 4 of 2022 to improve their website’s search engine optimization (SEO) and accessibility. Specifically, they wanted to ensure all their product and category pages had customized meta titles, descriptions, alt text, and optimized on-page paragraph content. For tracking keyword rankings, we targeted keywords related to the categories we would be optimizing for, including puzzle types, occasions, and themes, as well as broader keywords such as “puzzles for adults,” “wooden jigsaw puzzles,” and “handmade puzzles.”

Our SEO efforts centered on crafting keyword-rich yet reader-friendly content to enhance organic visibility for Stave Puzzles’ core niches while also ensuring accessibility best practices were met. Comparing quarterly numbers year over year, we’ve seen a substantial increase in organic traffic, transactions, and keyword rankings as a result of these efforts, particularly on optimized product and category pages – even outranking Amazon on searches for specific puzzle types. Stave Puzzles has also gained multiple new SERP features, primarily in the form of sitelinks and reviews in Google Search results.

SEO & Organic Traffic Improvements

Increase in Site Sessions

Increase in Site Users

Increase in Session Duration

Increase in Transactions

Organic Keyword Rankings

Increase in Total Keywords in
Positions 1-3

Increase in Total Keywords in
Positions 1-10

Increase in Total Keywords in
Positions 1-20

Increase in Total Ranking Keywords

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