FreshTracks Capital
What we've done
FreshTracks Capital is a venture capital firm in Shelburne, Vermont that helps to finance high growth, early-stage businesses and organizations. Serving Vermont and the northeast, FreshTracks Capital primarily focuses on investing in specific industries, including consumer products, clean energy, technology, health, and more.
FreshTracks Capital’s old WordPress website needed a refresh both in its design and site architecture. Since its two main customer groups are investors and business owners, it was decided that an informational brochure website would be the best route for the redesign. This new website needed to showcase FreshTracks Capital’s service offerings and portfolio of companies, and also provide users with a more high-energy feel reflective of the FreshTracks Capital brand.
The new WordPress website we built for FreshTracks Capital solved all of these issues. Featuring a refreshed and modern front-end design, the new website effectively highlights FreshTracks Capital’s portfolio of companies, team, and mission. To accomplish this, we utilized clean, uncluttered page layouts and incorporated video content on the front end of the website to provide users with a more streamlined yet dynamic experience. On the backend of the website, we built out page templates and a site architecture optimized for usability and SEO, so that website edits could be easily made by the FreshTracks Capital team.
