Bytes.co Wins Silver NEFFIE Award at NEFMA’s Spring 2025 Conference
We are proud to announce that we were awarded Silver in the Digital Marketing category at the Spring 2025 NEFMA Conference in Portland, Maine! This win recognized our strategic and performance-driven marketing campaign built in close collaboration with 802 Credit Union.
About the NEFFIE Awards
The NEFFIE Awards are presented by the New England Financial Marketing Association (NEFMA), an organization that brings together marketing professionals from banks, credit unions, and financial institutions across the region. The awards honor creative excellence and measurable impact in financial marketing, spotlighting standout campaigns in categories such as branding, digital marketing, and integrated marketing. A NEFFIE win represents not just great creative work, but a proven ability to move the needle for clients in an increasingly competitive financial services landscape.
802 Credit Union: Silver Winner in the Digital Marketing Category
In partnership with 802 Credit Union, Bytes.co delivered a comprehensive digital marketing campaign that spanned search engine optimization (SEO), search engine marketing (SEM), and advanced audience insights from Placer.ai to optimize targeting and messaging.
A core component of this strategy was using Performance Max (PMAX) campaigns alongside traditional search advertising to increase loan inquiries and applications. The team also refined website content to improve search rankings and ensured accurate tracking for loan application interest. By focusing on data-driven adjustments and persona-based messaging, the campaign significantly improved visibility and engagement for key financial products.
Campaign Highlights Include:
- 66.90% Improvement in Cost per Loan Application via Google Ads
- Top 3 Rankings for high-value loan-related keywords on Google Search
- Key Audience Demographic Insights uncovered using Placer.ai
The campaign’s success was driven by a sharp focus on understanding 802 Credit Union’s audience – meeting them where they were, speaking directly to their needs, and showing up when it mattered most.
Celebrating The Strategist Behind the Project
This campaign and win wouldn’t have been possible without the strategic thinking and account management of Hannah Hook, the Senior Digital Marketing Specialist who brought it all to life. From planning to execution, Hannah dug into the data, made smart calls, and collaborated seamlessly with the 802 Credit Union team to deliver a campaign that didn’t just look good, but performed. Her commitment to measurable results and her ability to turn insights into action are exactly what make Bytes.co (and our clients) stronger. We’re incredibly lucky to have her on the team!
“Collaborating with 802 Credit Union was a rewarding experience. This was the first time we combined platforms like Placer.ai and Performance Max to create a truly data-driven, persona-focused strategy. The results speak for themselves: we helped Vermonters access practical financial solutions, improved visibility for 802CU’s loan products, and brought their mission – to provide local, personal services that make a positive difference – to life in a powerful way.”
– Hannah Hook, Senior Digital Marketing Specialist at Bytes.co
A Win That Reflects Shared Values
As a mission-driven agency, we value strong partnerships, measurable outcomes, and transparent collaboration. Our approach – rooted in strategy, backed by data, and infused with creativity – has helped financial institutions like 802 Credit Union build trust with their communities and grow in ways that are both sustainable and impactful.
This NEFFIE Award win underscores our growing presence and expertise in the realm of financial digital marketing, and reinforces our commitment to delivering measurable, real-world results. It’s also a reminder that thoughtful, strategy-first work still stands out in a crowded, fast-moving industry. We’re proud of the impact we’ve made, and even more excited for what’s next.
Looking for Award-Winning Digital Marketing Strategy?
