CACHE FOR MORE CASH: The Importance of Improved Site Speed this Holiday Season
This holiday season, we can expect online shopping to transpire in record-breaking numbers. Over the last decade, we’ve watched as online shopping sales have increased by an average of 14% every year. Then there’s 2020, taking the cake with a predicted growth of 37%, up 117% since 2019.
As you may have read in a previous Bytes.co blog post, Is Your e-commerce Website Selling As Much as It Could Be?, it’s crucial to ensure your website is optimized, updated, and relevant for online purchases.
In this article, we note the importance of an efficient check-out experience by “minimizing the number of clicks it takes from adding to your cart to fulfilling the purchase.” If your website requires an excessive number of clicks upon checkout, the client has more time to double back on their decision to make a purchase. Closely relating to this issue, another obstacle to consider is the amount of time it takes between clicks to check-out, a.k.a. your site speed.
Every millisecond matters when a potential sale is on the line, and it’s well-known that customers abandon sites that take too long to load. In fact, according to Search Engine Journal, “A report on page speed revealed nearly 70% of consumers say a website’s loading time affects their willingness to buy.”
Bytes.co’s developers are experts in improving site speed and helping our clients convert more leads to purchases. For example, one of Bytes.co’s largest e-commerce clients reached out to us to help improve their site speed before the holiday rush this season. The client is using the popular CMS platform, Magento 2, and Bytes.co manages their hosting.
In an effort to maximize site speed efficiently, Bytes.co leveraged Cloudflare’s global caching network to accelerate Magento and handle more traffic. Bytes.co analyzed site loading patterns, and crafted a Cloudflare optimization strategy to deliver peak Magento performance without needing additional servers.
It’s safe to say our client is well prepped for the influx of traffic coming their way this holiday season. If you’re worried about your website speed, contact Bytes.co today. Our team will ensure your website is running as quickly as possible to maximize your number of sales and conversions.
