When implemented and interpreted properly, Google Analytics can be an extremely useful tool in digital marketing. Since 2005 when Google acquired Urchin and began re-branding it as Google Analytics, the web statistics analysis tool has given site operators immense insight into their traffic. It is widely used, partly because of the full-featured free version, and […]
Has it happened to you? You pull out your mobile device or computer and search for Chinese take-out restaurants to order your dinner from, because you don’t feel like cooking tonight. Just when you get to the menu page, a pesky interstitial full-page ad invades your screen before you can get your destined webpage. If […]
Let’s Put Our Cities On The Map: We’re Hosting A Google Workshop To Help VT Local Businesses Get Online!
Google recently started a new campaign called “Let’s Put Our Cities on the Map”, which aims to “make sure every business in your city can be found online”. This campaign is based off of Google’s ‘Get Your Business Online”, which helped small businesses all over the country make the most of the web. With their […]
As it stands, there is a major gender gap in the technology industry. In 2014, “only 30 percent of all Google employees were women,” stated WNYC 93.9, and those numbers don’t lie. Google executives who are female, make up only 21 percent of the workplace, while only 15 percent held technical jobs. Let’s not forget […]