In a fast paced world of digital advertising, businesses often overlook a major piece of the online marketing puzzle: SEO. Search engine optimization isn’t just about making sure your website is easily interpreted and indexed by Google and other search engines, but it’s also about making sure your visitors can interpret the information you put […]
When implemented and interpreted properly, Google Analytics can be an extremely useful tool in digital marketing. Since 2005 when Google acquired Urchin and began re-branding it as Google Analytics, the web statistics analysis tool has given site operators immense insight into their traffic. It is widely used, partly because of the full-featured free version, and […]
It has been a couple of days since we hosted the first Web & Wine night – and while slightly delayed, we want to express our deep gratitude for those of us who joined us! We were very fortunate to have partners like EB Strong’s, the Lake Champlain Regional Chamber of Commerce, Pete Kenseth, and […]