What we've done
Raon Golf is a retailer of ergonomic golf bags and accessories based in South Burlington, Vermont. After years of experience in the outdoor equipment industry, the founders of Raon Golf were determined to find a better way to carry golfing gear that reduced the strain on the human body. After numerous prototypes, the Raon Golf Pack was born: a bag designed to improve golfers’ performance by reducing the risk of injury and fatigue while walking the course. This success combined with Raon Golf’s continued commitment to their mission has made them a trusted name in the industry, and has ensured that golfers everywhere now have a viable option for high-quality, ergonomic gear.
Our relationship with Raon Golf began back in 2015, when we first built them a new website. Post launch, they stayed on as a website hosting and support client, eventually making the decision to redesign the old website we built for them almost seven years later. The main goals of this latest redesign were to make the overall layout and feel of the site more modernized and user friendly, as well as to add some additional content about the Raon Golf brand and story.
Keeping these goals in mind, we built Raon Golf a new WordPress and WooCommerce website using a simple design that highlights their products in a fresh, clean way. To accentuate this, we added new brand and product images throughout the site to give it a more elevated feel. We also added more written content to help users gain a better understanding of the Raon Golf brand and story, and restructured the main navigation to improve the overall user experience. As a result, Raon Golf’s site now better reflects its mission and brand, and helps them to solidify their position as an industry innovator.