A retailer of ergonomic golf bags and accessories based in South Burlington, Vermont.
After years of experience in the outdoor equipment industry, the founders of Raon Golf were determined to find a better way to carry golfing gear that reduced the strain on the human body. After numerous prototypes, the Raon Golf Pack was born: a bag designed to improve golfers’ performance by reducing the risk of injury and fatigue while walking the course. This success combined with Raon Golf’s continued commitment to their mission has made them a trusted name in the industry, and has ensured that golfers everywhere now have a viable option for high-quality, ergonomic gear.
Our relationship with Raon Golf began back in 2015, when we first built them a new website. Post launch, they stayed on as a website hosting and support client, eventually making the decision to redesign the old website we built for them almost seven years later. The main goals of this latest redesign were to make the overall layout and feel of the site more modern, inspired, and user-friendly, as well as to better communicate the Raon Golf brand and story.
Keeping these goals in mind, we built Raon Golf a new WordPress and WooCommerce website using a crisp, fresh design that uses storytelling elements to better present their products. We added new brand and product images, wrote optimized content for products and pages, and restructured the main navigation to improve the overall user flow. As a result, Raon Golf’s site now better reflects its mission and brand, and helps them to solidify their position as an industry innovator.
Homepage Layout & Design
Large imagery, fluid-width layout, and a crisp, design-forward layout elevate the presentation of Raon Golf’s products to help better appeal to their target audience.
- Sleek Lifestyle Imagery
- Emphasis on Brand Storytelling
- Instagram Feed