website design

UnTapped

A retailer and manufacturer of maple syrup based energy products headquartered in Williston, Vermont.

UnTapped is revolutionizing the world of sports nutrition. Founded in 2013 by a professional cyclist and a family of professional skiers, UnTapped was born out of a common love of maple syrup and the mission to find a healthier alternative to traditional sports nutrition. Since then, UnTapped has grown rapidly and now offers a wide variety of maple-based energy products, including energy gels, waffles, and drink mixes.

Visit their website

Project Details

SERVICES USED
- WORDPRESS DEVELOPMENT

TECHNOLOGIES USED
- WORDPRESS
- WOOCOMMERCE
- GRAVITY FORMS PLUGIN
- WOOCOMMERCE PRODUCT & STORE PLUGINS
- WOOCOMMERCE WHOLESALE PLUGINS
- WOOCOMMERCE SHIPPING CARRIERS INTEGRATION
- CRM PERKS QUICKBOOKS INTEGRATION

KEY HIGHLIGHTS
- UPDATED & MODERNIZED DESIGN
- WOOCOMMERCE GOOGLE PRODUCT FEED
- FULL ECOMMERCE FUNCTIONALITY FOR BOTH WHOLESALE & RETAIL

The Challenge

The UnTapped team wanted to upgrade their existing BigCommerce website to create a better purchasing experience for both their consumer and wholesale customers while also being easier to manage operationally. This improved experience would also be complemented by a more streamlined sitemap and crosslinking of additional content focused on athletes. All site users would ideally be able to engage with the brand and leave the website with a thorough understanding of UnTapped’s mission. Given these desires, we recommended using WordPress and WooCommerce as the content management system (CMS) for the new website.

Our Approach

UnTapped’s new WordPress website caters to both of its customer bases and is also easy to use from an administrative standpoint—they no longer need to create duplicate products for DTC and wholesale clients. The new website has a crisp, bright front-end design reflective of their product packaging and brand guidelines, as well as better tells the UnTapped story. We also had a special focus on the wholesale side of the website, making sure that the UnTapped team would be able to easily track inventory while being able to offer discounts to their wholesale customers. Finally, we helped to improve their sitemap content by building out pages to feature more athlete profiles and stories.