Vermont Construction Company
What we've done
Vermont Construction Company is a general contractor based in Colchester, Vermont that specializes in the construction, renovation, and remodeling of both commercial and residential buildings. Since their inception in 2008, Vermont Construction Company has provided their services to northern Vermont and the greater northeast region. As business continued to thrive, Vermont Construction Company reached out to us last year about managing their digital marketing channels.
Prior to our management, Vermont Construction Company had been using another digital marketing agency to oversee their Google Ads campaigns. Since we took over in May 2021, we have been able to substantially increase Vermont Construction Company’s overall Google Ads campaigns’ performance. Seeing as there was already historical data present in the account, we were able to easily focus our efforts on optimizing lead quality while decreasing average cost per conversion and bounce rate. Our mission has been to maintain a high volume of leads, while simultaneously increasing lead quality and using less budget to do so.
Vermont Construction Company’s Google Ads Improvements:
Decrease in Bounce Rate
Increase in Conversions
Increase in Conversion Rate
Decrease in Cost Per Conversion
After our success with Google Ads, Vermont Construction Company was eager to broaden its digital marketing strategy to include Facebook Ads. Seeing as Vermont Construction Company had never tried running Facebook Ads before, we first tested the waters with campaigns centered around their roofing services. In order to reach the most qualified audiences, we utilized both remarketing and interest based targeting strategies. Since then, we’ve seen steady growth, particularly over the past couple of months following budget and campaign optimizations.
Vermont Construction Company’s Facebook Ads Campaigns Account For:
Of Total Site Sessions
Of Total Site Users
Of Total New Site Users
Of Total Conversions