Vermont Construction Company

What we've done

Vermont Construction Company is a general contractor based in Colchester, Vermont that specializes in the construction, renovation, and remodeling of both commercial and residential buildings. Since their inception in 2008, Vermont Construction Company has provided their services to northern Vermont and the greater northeast region. As business continued to thrive, Vermont Construction Company reached out to us last year about managing their digital marketing channels.

www.vermontconstructioncompany.com

Google Ads

Prior to our management, Vermont Construction Company had been using another digital marketing agency to oversee their Google Ads campaigns. Since we took over in May 2021, we have been able to substantially increase Vermont Construction Company’s overall Google Ads campaigns’ performance. Seeing as there was already historical data present in the account, we were able to easily focus our efforts on optimizing lead quality while decreasing average cost per conversion and bounce rate. Our mission has been to maintain a high volume of leads, while simultaneously increasing lead quality and using less budget to do so.

8.91%

Decrease in Bounce Rate

26.73%

Increase in Conversions

69.92%

Increase in Conversion Rate

27.73%

Decrease in Cost Per Conversion

Facebook Ads

After our success with Google Ads, Vermont Construction Company was eager to broaden its digital marketing strategy to include Facebook Ads. Seeing as Vermont Construction Company had never tried running Facebook Ads before, we first tested the waters with campaigns centered around their roofing services. In order to reach the most qualified audiences, we utilized both remarketing and interest based targeting strategies. Since then, we’ve seen steady growth, particularly over the past couple of months following budget and campaign optimizations.

Vermont Construction Company’s Facebook Ads Campaigns Account For:

26.77%

Of Total Site Sessions

28.29%

Of Total Site Users

30.16%

Of Total New Site Users

18.54%

Of Total Conversions

Vermont Construction Company Facebook Ad on iPhone

YOU'LL LOVE WORKING WITH US.

Let’s talk about your online goals.