Digital Marketing
Vermont Construction Company
A general contractor specializing in the construction and remodeling of commercial and residential buildings.
Since their inception in 2008, Vermont Construction Company has provided their services from their headquarters in Colchester, Vermont to the greater northeast region. As business continued to thrive, Vermont Construction Company reached out to us last year about managing their digital marketing channels.
Project Details
- SERVICES USED
- KEY HIGHLIGHTS
- GOOGLE ADS: Increasing both quality and volume of leads at a better cost per conversion
- FACEBOOK ADS: Successfully added another channel for lead generation via Facebook Ads
Google Ads Management
Since we took over in May 2021, we’ve substantially increased Vermont Construction Company’s overall Google Ads campaigns’ performance. Prior to our management, Vermont Construction Company had been using another digital marketing agency to oversee their Google Ads campaigns. Seeing as there was already historical data present in the account, we were able to easily focus our efforts on optimizing lead quality while decreasing average cost per conversion and bounce rate.
Our mission has been to maintain a high volume of leads, while simultaneously increasing lead quality and using less budget to do so. We currently manage a variety of Search campaigns, as well as a Performance Max campaign, and even Local Services ads. All in all, our Google Ads management has significantly increased Vermont Construction Company’s lead generation efforts, as well as helped to drive a substantial portion of their revenue each quarter.
Vermont Construction Company’s Google Ads Improvements
Decrease in Bounce Rate
Increase in Conversions
Increase in Conversion Rate
Decrease in Cost Per Conversion
Facebook Ads Management
After our success with Google Ads, Vermont Construction Company was eager to broaden its digital marketing strategy to include Facebook Ads. Seeing as Vermont Construction Company had never tried running Facebook Ads before, we first tested the waters with campaigns centered around their roofing services, utilizing a mixture of single image ads and video ads. In order to reach the most qualified audiences, we utilized both remarketing and interest based targeting strategies. Since then, we’ve seen steady growth, particularly over the past couple of months following budget and campaign optimizations.
Vermont Construction Company’s Facebook Ads Campaigns Account For
Of Total Site Sessions
Of Total Site Users
Of Total New Site Users
Of Total Conversions
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