SESNY Day 1, Session 2

Successful Information Architecture, Achieving Success with Improved Ads Quality, SEO Performance Marketing – Paid Search is Accountable So Why Not SEO?, Managing a Global SEO Campaign

conversion_doc: RT @dominik_johnson: less is more as well on #facebook. keep as simple as it can be! i like ;o) but beware to have the right landingpage! #cro #conversion #sesny

markmitchell: Just got a tour of the Facebook ad platform from them. For certain products this IS amazing. #sesny

DanInTheCity: Universal Studio theme park told just 7 bloggers about the new Harry Potter ride. Within 24 hrs millions of people knew about it #sesny

glenngabe: If you think your site is banned, check Google Webmaster Tools to see if your site is indexed #sesny

glenngabe: Check robots.txt to see if a new file was added that blocked the bots. #sesny Also check meta robots, noindex. GG: I’ve seen the latter more

glenngabe: Linking to bad neighborhoods: gives hints to Google about a potential relationship w/them. #sesny

pisocialmedia: #sesny global seo campaigns need to focus on relevAnt linking domain names and have a central statregy to avoid duplication erica schmidt

glenngabe: A shared server could be causing issues. What other sites are on that server? Find out who’s on your server. #sesny Have they been banned?

clearsearch: Here’s a refresher for everyone… Quality Score can influence eligibility, position, price and top slot. #SESNY

glenngabe: Next: Fake popularity. i.e. when 80% of links are to (or from) YOUR OTHER SITES. Could be detected using IP (class c) #sesny

glenngabe: Google can determine the same ownership via Google Analytics ID, AdSense ID, etc. #sesny

CathyWebSavvyPR: Great #SESNY keynote today by @DMscott: his research shows that 50:1 ratio – email opt-in required = 1 click; no email = 50 clicks

TimBesecker: Info Architecture Session “Build your website content, taxonomy, navigation based on users’s mental models” #sesny http://myloc.me/59wTG

dcavallo: With global seo it’s important to research the conversion point… Offline or online #sesny

Matt_Siltala: 600k users on 4sq with only 1200 offers (in one year). Huge opportunity. @ChuckReynolds #sesny

dcavallo: For example, only 50% of china internet users convert online #sesny

glenngabe: Reinclusion Requests – if you have committed 3 mortal sins, your site is probably done. If less, prepare to confess (in detail). #sesny

digitas: Foursquare.com/businesses will launch soon and cater to local marketing – #sesny

katemats: “92% of traffic is organic but represents <5% of spend” @rzwicky #sesny

glenngabe: When to start a new site if penalized: low brand value, easy to rebuild, low quantity/quality of links, multi-strike offender #sesny

pisocialmedia: #sesny andy Kruger stresses on local content, excellent presentation on global seo projects. Geo targetting is the next step for search

glenngabe: White Hat Tactics That Get Results: linkbait, link magnets, embedded content (i.e. badges), branding & product naming, tech licensing #sesny

agnete: Chinese people research online but buy offline. Target each market by localization! Hunt at #sesny #sesny4

leeodden: Facebook tagline at #SESNY “Find your customers before they search”. Sage advice.