Lenny’s Shoe and Apparel

What we've done

For many of the locals, Lenny’s Shoe and Apparel is synonymous with Vermont– like maple syrup, or Cabot cheese. The family-owned retail operation has been providing gear, shoes and clothing to outdoor enthusiasts for nearly 3 decades.

It’s no secret that the retail industry as a whole is in decline as brick and mortar businesses continue to shift into the digital world. After a few false starts with other companies, Lenny’s made their intentions clear to Bytes: Get the stores online. Given their product catalog with well over 5000 in-store pickup options, and location based inventory management requirements, Magento was the obvious choice. Additionally, we wrote thousands of the product descriptions with unique style and voice for Lenny’s, to both enhance their SEO value, and help bring the authentic in store experience, online.


Thank you, for all your hard work and dedication in getting the site from start to launch. It was a crazy rollercoaster, but with your guidance, it was made much easier.
Kimberly Martin – Digital Content Strategist
lenny's shoe old website on desktoplenny's desktop view
lenny's featured photo

Project Highlights

  • Magento CE 2.2 Platform
  • Location based inventory management for multiple stores
  • In store pickup option
  • 3rd Party POS integration for tighter inventory control
  • Extensive copy writing
  • Dynamic product creation


Let’s talk about your online goals.