What we've done
“Nursing should be a right, not a privilege” This truly says it all about Mamava. Their mission is simple, to enable a more accessible and attainable way for women to breastfeed at places of business and in public areas with their Breastfeeding Pods and Suites. In addition, Mamava is working to transform the culture around breastfeeding by educating the public and providing a support base for mothers.
When Mamava came to Bytes in early 2017, their brand was receiving quite a bit of attention. The company was mentioned in several major articles such as one written by The New York Times, USA Today, The Chicago Tribune, and many more. With all this publicity already in place, our goal was to take that and run with it. Mamava was very flexible with Bytes, giving us the ability to test different digital marketing strategies such as Facebook Ads, LinkedIn Ads, Google Ads, and Native Ads. We have since honed in our digital marketing strategy and budget to focus on the vertices that have been the strongest drivers of leads. We are currently managing Search Engine Optimization and Google Ads search, display and app promotion campaigns.