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Real Maine

A government program that connects people with Maine farmers and food producers.

Real Maine is a program started by the Maine Department of Agriculture, Conservation and Forestry (DACF). By sharing their stories and giving consumers access to authentic Maine farm products and experiences, Real Maine supports the growth of an industry that is an essential part of Maine’s economy and the quality of life enjoyed by Maine people.

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Real Maine homepage on laptop

Project Details

    • WordPress
    • Fresh & Clean Design
    • Integrated MemberClicks Platform to Easily Manage members
    • Membership Directory Itinerary Builder
plan your trip to maine on laptop

The Challenge

We were tasked with providing a member directory website that was easy to maintain for both staff and members, in which users could easily find members’ products, services, and activities and create an itinerary of members they want to visit. As such, this new site had a few key audiences to consider: farmers and food producers, as well as consumers. Consumers would need to be able to easily search for information, as well as locate local food producers. On the other hand, farmers and food producers would need to have well-designed and optimized directory listings in order to gain new customers. All in all, this new site would have to cater to all parties and provide the best user experience possible.

Our Approach

Using WordPress as the content management system (CMS), we integrated a third-party membership management platform, MemberClicks, to pull in member data. The member data powers the searches, which users are able to complete based on member name, location, category, or radius of where they are located. From these searches, users are able to create an itinerary of members they want to visit, and they’re able to print, share, and save that itinerary. This new website also provides curated content, including a “What’s In Season” page, which gives users the ability to view which agricultural products are available during specific seasons.

United Counseling Service full homepage

Homepage Layout & Design

Highlights the wide assortment of local products Maine has to offer, all while streamlining the search process for users.

  • Search Bar for Easy Navigation
  • Pre-Filtered Membership Categories
  • Featured Members Section

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