Vermont Modern

What we've done

Vermont and Modern. These are two words most people wouldn’t make associations with, but for Hubbardton Forge, it’s about redefining American contemporary lighting design for a new generation of consumers. Launched in 2017, Vermont Modern pendants and lamps are everything you’d expect from an industry leading design team, with Hubbardton Forge’s signature high-quality, hand-crafted touch at an affordable price.

The primary goal in building a site for this brand was to provide similar functionality and features as the Hubbardton Forge mothership website, while offering a user experience and “wow” effect wholly unique to the new brand. The site was meticulously coded from provided PSDs and features fun, engaging, and tactile animations that keep the audience interested and intrigued as they browse accordingly.


Project Highlights

  • Integration with client's product data feed
  • Interactive dealer locator searchable by zip, city, state
  • Embedded videos with autoplay
  • Direction aware hover states
  • Custom print styles for product pages


Let’s talk about your online goals.