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Author: Aaron Silber

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Common Google Analytics Pitfalls – Getting It Right the First Time

When implemented and interpreted properly, Google Analytics can be an extremely useful tool in digital marketing. Since 2005 when Google acquired Urchin and began re-branding it as Google Analytics, the web statistics analysis tool has given site operators immense insight into their traffic. It is widely used, partly because of the full-featured free version, and […]

By Aaron Silber
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5 Ways to Protect Your WordPress Site From Hackers

WordPress sites get hacked for lots of reasons. Thankfully, most of these are entirely preventable with a few simple habits.   Way #1: Keep all your software up to date. The majority of attacks are based on vulnerabilities that have already been discovered, published, and patches released. You need to make sure you’re applying updates […]

By Aaron Silber